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~person:"Boyle, Brett"
~person:"Coffey, Amy Jo"
~subject:"Zielgruppe"
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Search: subject_exact:"Werbebotschaft"
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Zielgruppe
Advertising effects
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Advertising planning
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Fernsehwerbung
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Television advertising
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Boyle, Brett
Coffey, Amy Jo
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JMM : the international journal on media management
1
Journal of advertising research
1
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ECONIS (ZBW)
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Survey-based targeting fine-tunes television media planning : a case for accuracy and cost efficiency
Smith, J. Alexander
;
Boyle, Brett
;
Cannon, Hugh M.
- In:
Journal of advertising research
50
(
2010
)
4
,
pp. 428-439
Persistent link: https://www.econbiz.de/10008857202
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2
The case for audience isolation : language and culture as predictors of advertiser investment
Coffey, Amy Jo
- In:
JMM : the international journal on media management
10
(
2008
)
2
,
pp. 81-90
Persistent link: https://www.econbiz.de/10003720725
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