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~person:"Brüne, Stefan"
~person:"Heap, Shaun Hargreaves"
~person:"Mishra, Shashi Shekhar"
~subject:"Media usage"
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To switch or not to switch - Madhu's dilemma
Mishra, Shashi Shekhar
;
Pathak, Arijit
- In:
Strategic marketing cases in emerging markets
,
(pp. 61-78)
.
2017
Persistent link: https://www.econbiz.de/10011667538
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