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~person:"Bradlow, Eric T."
~person:"Mulley, Corinne"
~subject:"Theory"
~type_genre:"Konferenzbeitrag"
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Bradlow, Eric T.
Mulley, Corinne
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Marketing letters : a journal of research in marketing
1
Research in transportation economics
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Trade-offs between transaction cost, operation cost and innovation in the context of procurement and asset specificity : the example of the bus industry
Merkert, Rico
;
Mulley, Corinne
;
Hakim, Md Mahbubul
- In:
Research in transportation economics
69
(
2018
),
pp. 173-179
Persistent link: https://www.econbiz.de/10012026650
Saved in:
2
The interrelationships between brand and channel choice
Neslin, Scott A.
;
Jerath, Kinshuk
;
Bodapati, Anand
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
3
,
pp. 319-330
Persistent link: https://www.econbiz.de/10010401320
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