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~person:"Brandes, Leif"
~person:"Orhun, Yesim"
~person:"Yoganarasimhan, Hema"
~type_genre:"Article in journal"
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Search: "Mayzlin, Dina"
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Brandes, Leif
Orhun, Yesim
Yoganarasimhan, Hema
Mayzlin, Dina
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ECONIS (ZBW)
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Extremity bias in online reviews : the role of attrition
Brandes, Leif
;
Godes, David
;
Mayzlin, Dina
- In:
Journal of marketing research
59
(
2022
)
4
,
pp. 675-695
Persistent link: https://www.econbiz.de/10013389194
Saved in:
2
A reflection on analytical work in marketing : three points of consensus
Thomadsen, Raphael
;
Zeithammer, Robert
;
Iyer, Ganesh
; …
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
2
,
pp. 381-389
Persistent link: https://www.econbiz.de/10009565424
Saved in:
3
Link to success : how blogs build an audience by promoting rivals
Mayzlin, Dina
;
Yoganarasimhan, Hema
- In:
Management science : journal of the Institute for …
58
(
2012
)
9
,
pp. 1651-1668
Persistent link: https://www.econbiz.de/10009655719
Saved in:
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