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~person:"Branscheid, Wolfgang"
~person:"Freebairn, John William"
~subject:"Sales promotion"
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Beggar-thy-neighbor advertising : theory and application to generic commodity promotion programs
Alston, Julian Mark
(
contributor
); …
-
2000
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001520917
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Beggar-thy-neighbor advertising : theory and application to generic commodity promotion programs
Alston, Julian Mark
;
Freebairn, John William
;
James, …
- In:
American journal of agricultural economics
83
(
2001
)
4
,
pp. 888-902
Persistent link: https://www.econbiz.de/10001633595
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