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~person:"Breitzmann, Karl-Heinz"
~person:"Martínez-López, Francisco J."
~type_genre:"Conference proceedings"
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Consumer behaviour
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Konsumentenverhalten
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Brand management
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Einzelhandel
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Markenführung
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Retail trade
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Welt
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World
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1992-2003
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Branchenentwicklung
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Brand
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Customer satisfaction
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Handelsmarke
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Holiday behaviour
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International marketing
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Internationales Marketing
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Kaufentscheidung
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Kongress
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New product development
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Social Web
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Tourism
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Tourism economics
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Tourism industry
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Breitzmann, Karl-Heinz
Martínez-López, Francisco J.
Wildner, Raimund
8
Bockelmann, Anna-Christina
2
Gázquez-Abad, Juan Carlos
2
Hansen, Ursula
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Kucharzewski, Irmgard
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Leitschuh, Heike
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Schrader, Ulf
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Spies-Wallbaum, Holger
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Zepf, Christian
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Achen, Matthias
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Adelhardt, Anton
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Ailawadi, Kusum L.
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Alwitt, Linda F.
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Amel, Dean F.
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Ankiel-Homa, Magdalena
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Antonides, Gerrit
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Arnold, Todd J.
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Askegaard, Søren
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Babin, Barry J.
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Balderjahn, Ingo
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Basaure, Arturo
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Belina, Peter
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Bohlin, Erik
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Bohn, Susanne
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Bossert, Leonie
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Bradlow, Eric T.
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Brilon, Werner
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Brown, James
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Brömmelmeyer, Christoph
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Bälz, Moritz
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Böckermann, Gregor
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Böhm, Justus
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Börsch-Supan, Axel
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Cafferata, Patricia
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Campagne, Pierre
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Caru, Antonella
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Chadraba, Petr
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Chataigner, Jean
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
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Universität Rostock / Ostseeinstitut für Marketing, Verkehr und Tourismus
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Beiträge und Informationen aus dem Ostseeinstitut für Marketing, Verkehr und Tourismus an der Universität Rostock
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Journal of retailing and consumer services
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Springer Proceedings in Business and Economics
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ECONIS (ZBW)
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Advances in national brand and private label marketing : fourth international conference, 2017
Martínez-López, Francisco J.
(
ed.
); …
-
International Conference on Research on National Brand …
-
2017
Persistent link: https://www.econbiz.de/10011664011
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2
Special section articles on National Brand & Private Label Marketing International Conference, 2014
Martínez-López, Francisco J.
(
ed.
);
Brown, James
(
ed.
); …
-
International Conference on National Brand & Private …
-
2017
Persistent link: https://www.econbiz.de/10011629463
Saved in:
3
Mecklenburg-Vorpommerns Gäste : Struktur, Zufriedenheit und Einkaufsverhalten
Breitzmann, Karl-Heinz
(
ed.
)
-
Universität Rostock / Ostseeinstitut für Marketing, …
-
2004
Persistent link: https://www.econbiz.de/10013441231
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