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~person:"Brem, Alexander"
~person:"Kamboj, Shampy"
~subject:"Kundenintegration"
~subject:"Markenimage"
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Kundenintegration
Markenimage
Social Web
21
Social web
21
Customer integration
13
Innovation management
11
Innovationsmanagement
11
Innovation
10
Beziehungsmarketing
8
Consumer behaviour
8
Konsumentenverhalten
8
New product development
8
Produktentwicklung
8
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social media
7
Internet marketing
6
Online-Marketing
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Brand management
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Markenführung
5
Lead user
4
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Open innovation
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User innovation
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Viral marketing
3
Virales Marketing
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user innovation
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Crowdfunding
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Firm performance
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English
16
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Brem, Alexander
Kamboj, Shampy
Füller, Johann
11
Hajli, Nick
9
Loureiro, Sandra Maria Correia
8
Harrigan, Paul
7
Hollebeek, Linda D.
7
Kucharska, Wioleta
7
Ranfagni, Silvia
7
Schivinski, Bruno
7
Becker, Kip
6
Bilgram, Volker
6
Rahman, Zillur
6
Rita, Paulo
6
Usman, Osly
6
Carlson, Jamie
5
Cova, Bernard
5
Dahl, Darren W.
5
Herstatt, Cornelius
5
Kumar, Jitender
5
Leimeister, Jan Marco
5
Nambisan, Satish
5
Nobre, Helena
5
Shin, Hakseung
5
Verlegh, Peeter
5
Voigt, Kai-Ingo
5
Wallace, Elaine
5
Albuquerque, Paulo
4
Aslam, Wajeeha
4
Bang, Nguyen
4
Bretschneider, Ulrich
4
Brexendorf, Tim Oliver
4
Brodie, Roderick J.
4
Bruhn, Manfred
4
Burmann, Christoph
4
Chatow, Udi
4
Cheung, Man Lai
4
Divakaran, Pradeep Kumar Ponnamma
4
Fernandes, Teresa
4
Filieri, Raffaele
4
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International journal of innovation and technology management
3
International journal of consumer studies
1
International journal of emerging markets
1
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
1
International journal of innovation management
1
International journal of innovation management : IJIM
1
International journal of market research
1
Journal of engineering and technology management : JET-M
1
Journal of global marketing
1
Qualitative market research : an international journal
1
Social media in strategic management
1
Technological forecasting & social change : an international journal
1
The journal of brand management : an international journal
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ECONIS (ZBW)
16
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1
Dark side of consumer-brand relationships : a brand hate perspective in anti-brand social media communities
Kamboj, Shampy
;
Sharma, Manika
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 245-267
Persistent link: https://www.econbiz.de/10014390285
Saved in:
2
Customer participation in service innovation using SNS smartphone apps : an investigation of the Indian hotel service industry
Sarmah, Bijoylaxmi
;
Shukla, Yupal
;
Chatterjee, Ravi
; …
- In:
International journal of emerging markets
18
(
2023
)
9
,
pp. 2971-2992
Persistent link: https://www.econbiz.de/10014451774
Saved in:
3
Social media adoption behaviour : consumer innovativeness and participation intention
Kamboj, Shampy
;
Sharma, Manika
- In:
International journal of consumer studies
47
(
2023
)
2
,
pp. 523-544
Persistent link: https://www.econbiz.de/10014250591
Saved in:
4
Lead user identification through twitter using micro-blog data : a case study in the aviation industry
Schulz, Stefanie
;
Brem, Alexander
;
Gladysz, Bartosz
- In:
International journal of innovation management : IJIM
26
(
2022
)
4
,
pp. 1-32
Persistent link: https://www.econbiz.de/10013463480
Saved in:
5
How crowdfunding platforms change the nature of user innovation : from problem solving to entrepreneurship
Brem, Alexander
;
Bilgram, Volker
;
Marchuk, Anna
- In:
Technological forecasting & social change : an …
144
(
2019
),
pp. 348-360
Persistent link: https://www.econbiz.de/10012133938
Saved in:
6
When is brand content shared on Facebook? : a field study on online Word-of-Mouth
Haikel-Elsabeh, Marie
;
Zhao, Zhenzhen
;
Ivens, Björn Sven
; …
- In:
International journal of market research
61
(
2019
)
3
,
pp. 287-301
Persistent link: https://www.econbiz.de/10012172208
Saved in:
7
Lead user projects in practice : results from an analysis of an open innovation accelerator
Gutstein, Adele
;
Brem, Alexander
- In:
International journal of innovation and technology …
15
(
2018
)
2
,
pp. 1850015-1-17
Persistent link: https://www.econbiz.de/10011861199
Saved in:
8
Involving lead users in innovation : a structured summary of research on the lead user method
Brem, Alexander
;
Bilgram, Volker
;
Gutstein, Adele
- In:
International journal of innovation and technology …
15
(
2018
)
3
,
pp. 1850022-1-27
Persistent link: https://www.econbiz.de/10011861241
Saved in:
9
Social media for identifying lead users? : insights into lead users' social media habits
Ernst, Markus
;
Brem, Alexander
- In:
International journal of innovation and technology …
14
(
2017
)
4
,
pp. 1750022-1-21
Persistent link: https://www.econbiz.de/10011746294
Saved in:
10
Understanding customer participtation in online brand communities : literature review and future research agenda
Kamboj, Shampy
;
Rahman, Zillur
- In:
Qualitative market research : an international journal
20
(
2017
)
3
,
pp. 306-334
Persistent link: https://www.econbiz.de/10011748655
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