Customer participation in service innovation using SNS smartphone apps : an investigation of the Indian hotel service industry
Bijoylaxmi Sarmah, Yupal Shukla, Ravi Chatterjee and Shampy Kamboj
| Year of publication: |
2023
|
|---|---|
| Authors: | Sarmah, Bijoylaxmi ; Shukla, Yupal ; Chatterjee, Ravi ; Kamboj, Shampy |
| Subject: | Customer participation | Service innovation | Social networking sites | Perceived trust | Social Web | Social web | Dienstleistungssektor | Service industry | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Innovation | Hotellerie | Hotel industry | Indien | India | Kundenzufriedenheit | Customer satisfaction | Mobiltelefon | Mobile phone | Kundenintegration | Customer integration | Dienstleistungsmarketing | Services marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJOEM-11-2020-1357 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014451774