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~person:"Brem, Alexander"
~subject:"Marketing management"
~type_genre:"Aufsatz in Zeitschrift"
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Marketing management
Innovation
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Brem, Alexander
Calantone, Roger J.
9
O'Cass, Aron
7
Di Benedetto, C. Anthony
6
Zhang, Jing
6
Gilmore, Audrey
5
O'Dwyer, Michele
5
Vrontis, Demetris
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Bang, Nguyen
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Dogbe, Courage Simon Kofi
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Pomegbe, Wisdom Wise Kwabla
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Al-Homaidi, Eissa A.
3
Aspara, Jaakko
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Bamfo, Bylon Abeeku
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Bonney, Lawrence
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Carson, David
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Cheng, Colin C.
3
Dayan, Mumin
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Didonet, Simone Regina
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Eng, Teck Yong
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Ferdinand, Augusty Tae
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Gao, Tao
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Gierl, Heribert
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Krumwiede, Dennis
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Kuester, Sabine
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Morgan, Robert
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Morgan, Todd
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Mu, Jifeng
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Oghazi, Pejvak
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Parvinen, Petri
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International journal of innovation and technology management
1
International journal of innovation management
1
International journal of technology marketing : IJTMkt
1
Marketing intelligence & planning
1
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ECONIS (ZBW)
4
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1
The effects of customer capital on customer response speed and innovativeness : the mediating role of marketing capability
Jahanshahi, Asghar Afshar
;
Nawaser, Khaled
;
Brem, Alexander
- In:
International journal of innovation management
23
(
2019
)
6
,
pp. 1950058-1-25
Persistent link: https://www.econbiz.de/10012098635
Saved in:
2
Strategic technological sourcing decisions in the context of timing and market strategies : an empirical analysis
Brem, Alexander
;
Gerhard, Daniel A.
;
Voigt, Kai-Ingo
- In:
International journal of innovation and technology …
11
(
2014
)
3
,
pp. 1-23
Persistent link: https://www.econbiz.de/10010388534
Saved in:
3
Special issue: Action for
innovation
: marketing inventions with success
Brem, Alexander
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009759287
Saved in:
4
Damaging brands through market research : can customer involvement in prediction markets damage brands?
Horn, Christian Franz
;
Brem, Alexander
;
Ivens, Björn
- In:
Marketing intelligence & planning
32
(
2014
)
2
,
pp. 232-248
Persistent link: https://www.econbiz.de/10010364043
Saved in:
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