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~person:"Brennan, Ross"
~person:"Piercy, Nigel"
~subject:"Business-to-business marketing"
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Journal of marketing management : MM
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ECONIS (ZBW)
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1
Business-to-business (industrial) marketing ethics
Brennan, Ross
- In:
The SAGE handbook of marketing ethics
,
(pp. 238-247)
.
2021
Persistent link: https://www.econbiz.de/10012306064
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2
Drivers of sales and marketing collaboration in business-to-business selling organisations
Le Meunier-FitzHugh, Kenneth
;
Piercy, Nigel
- In:
Journal of marketing management : MM
25
(
2009
)
5/6
,
pp. 611-633
Persistent link: https://www.econbiz.de/10003874181
Saved in:
3
Business-to-business marketing
Brennan, Ross
;
Canning, Louise
;
McDowell, Raymond
-
2006
Persistent link: https://www.econbiz.de/10003371678
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