//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Brettel, Malte"
~person:"Decarolis, Francesco"
~person:"Smith, Katherine Taken"
~subject:"Social web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Online-Werbung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Social web
Internet marketing
41
Online-Marketing
41
Advertising effects
15
Werbewirkung
15
Auction theory
12
Auktionstheorie
12
Social Web
12
E-commerce
9
Electronic Commerce
9
Search engine
9
Suchmaschine
9
Consumer behaviour
8
Internet-Auktion
8
Konsumentenverhalten
8
Marketing management
8
Marketingmanagement
8
Online auction
8
Agency theory
7
Online Advertising
7
Prinzipal-Agent-Theorie
7
Digital platform
6
Digitale Plattform
6
Online retailing
6
Online-Handel
6
Age group
5
Altersgruppe
5
Advertising
4
Auction
4
Auktion
4
Common Agency
4
Competition
4
Delegation
4
Internet
4
Restraints of competition
4
Sponsored Search Auctions
4
Werbung
4
Wettbewerb
4
Wettbewerbsbeschränkung
4
Antitrust
3
more ...
less ...
Online availability
All
Undetermined
7
Free
1
Type of publication
All
Article
9
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
Arbeitspapier
2
Graue Literatur
2
Non-commercial literature
2
Working Paper
2
Collection of articles written by one author
1
Hochschulschrift
1
Sammlung
1
Thesis
1
more ...
less ...
Language
All
English
12
Author
All
Brettel, Malte
Decarolis, Francesco
Smith, Katherine Taken
Dwivedi, Yogesh Kumar
15
Law, Chun Hung Roberts
14
Loureiro, Sandra Maria Correia
13
Rita, Paulo
13
Filieri, Raffaele
12
Harrigan, Paul
12
Kreutzer, Ralf T.
12
Ozuem, Wilson
12
Hajli, Nick
11
Karjaluoto, Heikki
11
Sabatini, Fabio
11
Schweidel, David A.
11
Bigné Alcañiz, J. Enrique
10
Stephen, Andrew T.
10
Choi, Yung Kyun
9
Hollebeek, Linda D.
9
Kumar, Vikas
9
Martínez-López, Francisco J.
9
Schivinski, Bruno
9
Scott, David Meerman
9
Tan, Yong
9
Fogel, Joshua
8
Hennig-Thurau, Thorsten
8
Hinson, Robert
8
Moe, Wendy W.
8
Seo, Yuri
8
Skiera, Bernd
8
Yoon, Sukki
8
Bilgihan, Anil
7
Constantinides, Efthymios
7
Gretzel, Ulrike
7
Grewal, Dhruv
7
Haenlein, Michael
7
Hoffman, Donna L.
7
Hong, Yili
7
Kim, Juran
7
Ko, Eunju
7
Michaelidou, Nina
7
Milne, George R.
7
Moro, Sérgio
7
more ...
less ...
Institution
All
RWTH Aachen
1
Published in...
All
Services marketing quarterly
3
Discussion papers / CEPR
1
Edition Wissenschaft Apprimus
1
International journal of business and economics
1
International journal of industrial organization
1
International journal of internet marketing and advertising : IJIMA
1
Journal of advertising research
1
Journal of strategic marketing
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Working papers / TSE : WP
1
more ...
less ...
Source
All
ECONIS (ZBW)
12
Showing
1
-
10
of
12
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Regulating online search in the EU : from the android case to the digital markets act and digital services act
Decarolis, Francesco
;
Li, Muxin
- In:
International journal of industrial organization
90
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014468904
Saved in:
2
Regulating online search in the EU : from the android case to the digital markets act and digital services act
Decarolis, Francesco
;
Li, Muxin
-
2023
Persistent link: https://www.econbiz.de/10014322426
Saved in:
3
Using social media to stimulate the adoption of green energy
Loveland, Karen Ann
;
Smith, Katherine Taken
;
Smith, L. …
- In:
International journal of business and economics
21
(
2022
)
1
,
pp. 57-70
Persistent link: https://www.econbiz.de/10013382226
Saved in:
4
Marketing agencies and collusive bidding in online ad auctions
Decarolis, Francesco
;
Goldmanis, Maris
;
Penta, Antonio
-
2019
Persistent link: https://www.econbiz.de/10012181530
Saved in:
5
Analysis of social media usage and relationship to profit margin among insurance companies
Smith, Katherine Taken
;
Smith, L. Murphy
- In:
Services marketing quarterly
42
(
2021
)
1/2
,
pp. 108-123
Persistent link: https://www.econbiz.de/10012607287
Saved in:
6
Marketing agencies and collusive bidding in online ad auctions
Decarolis, Francesco
;
Goldmanis, Maris
;
Penta, Antonio
- In:
Management science : journal of the Institute for …
66
(
2020
)
10
,
pp. 4433-4454
Persistent link: https://www.econbiz.de/10012305249
Saved in:
7
Social media usage by law firms : correlation to revenue, reputation, and practice areas
Smith, Katherine Taken
;
Smith, L. Murphy
- In:
Services marketing quarterly
40
(
2019
)
1
,
pp. 66-81
Persistent link: https://www.econbiz.de/10012179158
Saved in:
8
Mobile advertising to Digital Natives : preferences on content, style, personalization, and functionality
Smith, Katherine Taken
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 67-80
Persistent link: https://www.econbiz.de/10012202444
Saved in:
9
Hospital marketing and communications via social media
Smith, Katherine Taken
- In:
Services marketing quarterly
38
(
2017
)
3
,
pp. 187-201
Persistent link: https://www.econbiz.de/10011756722
Saved in:
10
Influencing consumer behavior with Facebook : an analysis of social network advertising (SNA) formats and content
Gavilanes Rivadeneira, José Manuel
-
2016
Persistent link: https://www.econbiz.de/10011686788
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->