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~person:"Brettel, Malte"
~person:"Khan, Huda"
~person:"Spillan, John E."
~subject:"Firm performance"
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Search: subject_exact:"Marketing-Kommunikation"
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Firm performance
Marketing management
30
Marketingmanagement
30
Unternehmenserfolg
15
Business start-up
7
Unternehmensgründung
7
Deutschland
5
Germany
5
KMU
4
Marketing
4
SME
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United States
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Comparison
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Competitive advantage
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Familienunternehmen
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English
12
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Brettel, Malte
Khan, Huda
Spillan, John E.
Laukkanen, Tommi
8
Morgan, Neil A.
7
O'Cass, Aron
7
Bodlaj, Mateja
5
Boso, Nathaniel
5
Hirvonen, Saku
5
Mohammad Falahat
5
Ngo, Liem Viet
5
Parnell, John A.
5
Reijonen, Helen
5
Thurasamy Ramayah
5
Agyapong, Ahmed
4
Cadogan, John W.
4
Crick, Dave
4
Didonet, Simone Regina
4
Engelen, Andreas
4
Frösén, Johanna
4
Gnizy, Itzhak
4
Hua, Zhongsheng
4
Jaakkola, Matti
4
Javalgi, Rajshekhar G.
4
Ke, Weiling
4
Liu, Hefu
4
Mahmoud, Mahmoud Abdulai
4
Morgan, Robert
4
Soewarno, Noorlailie
4
Tjahjadi, Bambang
4
Wong, Ho Yin
4
Anabila, Peter
3
Barnes, Bradley R.
3
Blankson, Charles
3
Chahal, Hardeep
3
Chen, Yang
3
Chung, Henry F. L.
3
Crick, James M.
3
Dayan, Mumin
3
Di Benedetto, C. Anthony
3
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International business review : the official journal of the European International Business Academy
2
Chinese management studies : CMS
1
Entrepreneurial marketing
1
Gabler Edition Wissenschaft / Entrepreneurship
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of e-entrepreneurship and innovation : IJEEI ; an official publication of the Information Resources Management Association
1
International journal of management & enterprise development : IJMED
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business economics : JBE
1
Journal of business research : JBR
1
Journal of global marketing
1
Management research review
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Technology analysis & strategic management
1
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ECONIS (ZBW)
15
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10
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15
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date (oldest first)
1
Examining the efficacy of non-market and market driving activities of B2B international firms
Khan, Huda
;
Khan, Hina
;
Abosag, Ibrahim
;
Ghauri, Pervez N.
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 97-108
Persistent link: https://www.econbiz.de/10014369281
Saved in:
2
The efficacy of market sensing and family-controlled board in the new product development performance of family firms in emerging market
Khan, Huda
;
Zahoor, Nadia
;
Gerged, Ali Meftah
;
Tarba, …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 673-684
Persistent link: https://www.econbiz.de/10013168078
Saved in:
3
The efficacy of marketing skills and market responsiveness in marketing performance of emerging market exporting firms in advanced markets : the moderating role of competitive inte...
Khan, Huda
;
Khan, Zaheer
- In:
International business review : the official journal of …
30
(
2021
)
6
,
pp. 1-10
Persistent link: https://www.econbiz.de/10012820100
Saved in:
4
Is marketing agility important for emerging market firms in advanced markets?
Khan, Huda
- In:
International business review : the official journal of …
29
(
2020
)
5
,
pp. 1-10
Persistent link: https://www.econbiz.de/10012303681
Saved in:
5
Exploring market orientation among Chinese small and medium-sized enterprises
Zhang, Long
;
Kara, Ali
;
Spillan, John E.
; …
- In:
Chinese management studies : CMS
11
(
2017
)
4
,
pp. 617-636
Persistent link: https://www.econbiz.de/10011805107
Saved in:
6
Nonlinear and dynamic effects of responsive and proactive market orientation : a longitudinal investigation
Jaeger, Nikolai A.
;
Zacharias, Nicolas A.
;
Brettel, Malte
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 767-779
Persistent link: https://www.econbiz.de/10011634058
Saved in:
7
Competitive strategy and performance in Southern Ghana
Parnell, John A.
;
Spillan, John E.
;
Mensah, Edwin C.
- In:
International journal of management & enterprise …
13
(
2014
)
2
,
pp. 109-129
Persistent link: https://www.econbiz.de/10010484997
Saved in:
8
Market orientation and firm performance : an empirical analysis of Ghanaian microenterprises
Spillan, John E.
;
Kara, Ali
;
King, Domfeh Obed
; …
- In:
Journal of global marketing
26
(
2013
)
5
,
pp. 258-272
Persistent link: https://www.econbiz.de/10010232477
Saved in:
9
Alignment of market orientation and innovation as a success factor : a five-country study
Brettel, Malte
;
Oswald, Monika
;
Flatten, Tessa
- In:
Technology analysis & strategic management
24
(
2012
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10009710080
Saved in:
10
What is the "right" market orientation for new entrepreneurial ventures? : a five-country study
Brettel, Malte
;
Engelen, Andreas
;
Oswald, Monika
- In:
Entrepreneurial marketing
,
(pp. 83-109)
.
2011
Persistent link: https://www.econbiz.de/10009379616
Saved in:
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