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~person:"Brettel, Malte"
~subject:"Industrie"
~type_genre:"Aufsatz in Zeitschrift"
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Brettel, Malte
Lager, Thomas
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Song, Michael
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The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
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The impact of information technology on new product development performance
Mauerhoefer, Timo
;
Strese, Steffen
;
Brettel, Malte
- In:
The journal of product innovation management : an …
34
(
2017
)
6
,
pp. 719-738
Persistent link: https://www.econbiz.de/10011822690
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2
Cross-functional integration of R&D, marketing and manufacturing in radical and increamental product innovations and its effects on project effectivenss and efficiency
Brettel, Malte
;
Heinemann, Florian
;
Engelen, Andreas
; …
- In:
The journal of product innovation management : an …
28
(
2011
)
2
,
pp. 251-269
Persistent link: https://www.econbiz.de/10008933433
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