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~person:"Breuer, Christoph"
~person:"Ermer, Beatrice"
~person:"Giannopoulos, Ioannis"
~person:"Ronft, Steffen"
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Visual perception
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4
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4
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Eye Tracking in der Sport- und Veranstaltungsbranche
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ECONIS (ZBW)
12
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1
Game play and the effectiveness of sponsor signage : visual attention to brand messages in live sport broadcasts
Boronczyk, Felix
;
Rumpf, Christopher
;
Breuer, Christoph
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
5
,
pp. 950-965
Persistent link: https://www.econbiz.de/10013370519
Saved in:
2
Predicting consumer gaze hits : a simulation model of visual attention to dynamic marketing stimuli
Rumpf, Christopher
;
Boronczyk, Felix
;
Breuer, Christoph
- In:
Journal of business research : JBR
111
(
2020
),
pp. 208-217
Persistent link: https://www.econbiz.de/10012237802
Saved in:
3
Eye Tracking in der Sport- und Veranstaltungsbranche
Dinkel, Michael
(
ed.
);
Schröer, Carsten
(
ed.
); …
-
Duale Hochschule Baden-Württemberg Mannheim / …
-
2019
-
1. Auflage
Persistent link: https://www.econbiz.de/10011994038
Saved in:
4
Zur Einführung : Eye Tracking im Sport- und Veranstaltungskontext
Dinkel, Michael
;
Schröer, Carsten
;
Ronft, Steffen
- In:
Eye Tracking in der Sport- und Veranstaltungsbranche
,
(pp. 5-6)
.
2019
Persistent link: https://www.econbiz.de/10011997792
Saved in:
5
Psychologische Prozesse der Werbewirkung im Sport- im Veranstaltungsbereich
Ronft, Steffen
- In:
Eye Tracking in der Sport- und Veranstaltungsbranche
,
(pp. 7-25)
.
2019
Persistent link: https://www.econbiz.de/10011997794
Saved in:
6
Optimierung der Wegeführung im Hospitality-Bereich von Sportarenen
Ronft, Steffen
;
Brager, Laura
- In:
Eye Tracking in der Sport- und Veranstaltungsbranche
,
(pp. 39-45)
.
2019
Persistent link: https://www.econbiz.de/10011997800
Saved in:
7
Usability von mobilen Webseiten : die Mobil-Version eines Onlineshops
Schröer, Carsten
;
Ronft, Steffen
;
Schwörer, Marius
- In:
Eye Tracking in der Sport- und Veranstaltungsbranche
,
(pp. 79-88)
.
2019
Persistent link: https://www.econbiz.de/10011997823
Saved in:
8
Starting to get bored: an outdoor eye tracking study of tourists exploring a city
Kiefer, Peter
;
Giannopoulos, Ioannis
;
Kremer, Dominik
; …
-
2014
Persistent link: https://www.econbiz.de/10010467597
Saved in:
9
The impact of color and animation on sports viewers' attention to televised sponsorship signage
Breuer, Christoph
;
Rumpf, Christopher
- In:
Journal of sport management : the official journal of …
29
(
2015
)
2
,
pp. 170-183
Persistent link: https://www.econbiz.de/10010526499
Saved in:
10
Predicting the attentional effect of sport sponsorship information as an innovative evaluation approach
Rumpf, Christopher
;
Breuer, Christoph
- In:
Strategies in sports marketing : technologies and …
,
(pp. 238-254)
.
2014
Persistent link: https://www.econbiz.de/10010362962
Saved in:
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