//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Breuer, Christoph"
~person:"Hervet, Guillaume"
~subject:"Consumer behaviour"
~subject:"Markenführung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Eye tracking"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Markenführung
Advertising effects
4
Konsumentenverhalten
4
Perception
4
Visual perception
4
Visuelle Wahrnehmung
4
Wahrnehmung
4
Werbewirkung
4
Sponsoring
3
Sponsorship
3
Sportmarketing
3
Sports marketing
3
Brand management
2
Eye tracking
2
Sport
2
Sport event
2
Sports
2
Sportveranstaltung
2
Artificial neural network
1
Attention
1
Banner advertising
1
Experiment
1
Fernsehen
1
Fernsehwerbung
1
Forecasting model
1
Indirect marketing
1
Internet marketing
1
Live broadcasts
1
Media usage
1
Mediennutzung
1
Netherlands
1
Neural networks
1
Neuronale Netze
1
Niederlande
1
Online-Marketing
1
Prognoseverfahren
1
Simulation
1
Simulation model
1
Television
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Breuer, Christoph
Hervet, Guillaume
Bigné Alcañiz, J. Enrique
8
Behe, Bridget K.
5
Palma, Marco A.
5
Ruiz Mafe, Carla
5
Chen, Yasheng
4
Grebitus, Carola
4
Jermias, Johnny
4
Nayga, Rodolfo M.
4
Oppewal, Harmen
4
Panggabean, Tota
4
Qiuzhen, Wang
4
Van Loo, Ellen J.
4
Ahlbom, Carl-Philip
3
Badenes-Rocha, Alberto
3
Huddleston, Patricia T.
3
Meißner, Martin
3
Nordfält, Jens
3
Otterbring, Tobias
3
Rumpf, Christopher
3
Turow, Joseph
3
Verbeke, Willem J. M. I.
3
Zuschke, Nick
3
Adaval, Rashmi
2
Alós-Ferrer, Carlos
2
Ashby, Nathan
2
Bae, Mikyeung
2
Balcombe, Kelvin G.
2
Bellman, Steven
2
Boerman, Sophie C.
2
Bogomolova, Svetlana
2
Boronczyk, Felix
2
Burke, Raymond R.
2
Dahl, Darren W.
2
Daugherty, Terry
2
Dens, Nathalie
2
Ermer, Beatrice
2
Florack, Arnd
2
Fraser, Iain M.
2
Funaki, Yukihiko
2
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
1
International journal of sports marketing & sponsorship
1
Journal of business research : JBR
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Game play and the effectiveness of sponsor signage : visual attention to brand messages in live sport broadcasts
Boronczyk, Felix
;
Rumpf, Christopher
;
Breuer, Christoph
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
5
,
pp. 950-965
Persistent link: https://www.econbiz.de/10013370519
Saved in:
2
Predicting consumer gaze hits : a simulation model of visual attention to dynamic marketing stimuli
Rumpf, Christopher
;
Boronczyk, Felix
;
Breuer, Christoph
- In:
Journal of business research : JBR
111
(
2020
),
pp. 208-217
Persistent link: https://www.econbiz.de/10012237802
Saved in:
3
The impact of color and animation on sports viewers' attention to televised sponsorship signage
Breuer, Christoph
;
Rumpf, Christopher
- In:
Journal of sport management : the official journal of …
29
(
2015
)
2
,
pp. 170-183
Persistent link: https://www.econbiz.de/10010526499
Saved in:
4
Using eye-tracking to understand the impact of multitasking on memory for banner ads : the role of attention to the ad
Guitart, Ivan A.
;
Hervet, Guillaume
;
Hildebrand, Diogo
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 154-170
Persistent link: https://www.econbiz.de/10012200214
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->