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~person:"Brexendorf, Tim Oliver"
~subject:"Customer retention"
~subject:"Kundenintegration"
~subject:"Kundenzufriedenheit"
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Customer retention
Kundenintegration
Kundenzufriedenheit
Beziehungsmarketing
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Brand loyalty
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Markentreue
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2
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Brexendorf, Tim Oliver
Han, Heesup
6
Hollebeek, Linda D.
3
Islam, Jamid Ul
3
Kim, Jinkyung Jenny
3
Ozuem, Wilson
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Ramakrishnan, Ruchika
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Journal of business research : JBR
1
The journal of product & brand management
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ECONIS (ZBW)
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The impact of external social and internal personal forces on consumers' brand community engagement on Facebook
Simon, Carina
;
Brexendorf, Tim Oliver
;
Faßnacht, Martin
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 409-423
Persistent link: https://www.econbiz.de/10011620585
Saved in:
2
The impact of sales encounters on brand loyalty
Brexendorf, Tim Oliver
;
Lennerts, Silke
;
Tomczak, Torsten
; …
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1148-1155
Persistent link: https://www.econbiz.de/10008696684
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