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~person:"Broadbent, Simon"
~subject:"Advertising planning"
~subject:"Kommunikationsmedien"
~subject:"Theorie"
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Spending advertising money. An introd. to media planning, media buying and the uses of media research
Broadbent, Simon
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1979
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3. ed
Persistent link: https://www.econbiz.de/10000558872
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Spending advertising money : an introduction to media planning, media buying and the uses of media research
Broadbent, Simon
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1975
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Completely rev 2. ed.
Persistent link: https://www.econbiz.de/10001948951
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