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~person:"Brodie, Roderick J."
~person:"Twigg, Alex"
~source:"econis"
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Brodie, Roderick J.
Twigg, Alex
Breidbach, Christoph F.
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Customer engagement : contemporary issues and challenges
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How everything-as-a-service enabled judo to become a billion-dollar bank without Owning IT
Breidbach, Christoph F.
;
Joshi, Amol M.
;
Maglio, Paul P.
; …
- In:
MIS quarterly executive
21
(
2022
)
3
,
pp. 183-203
Persistent link: https://www.econbiz.de/10013384845
Saved in:
2
Engagement platforms in the sharing economy : conceptual foundations and research directions
Breidbach, Christoph F.
;
Brodie, Roderick J.
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
4
,
pp. 761-777
Persistent link: https://www.econbiz.de/10011730623
Saved in:
3
Nature and purpose of engagement platforms
Breidbach, Christoph F.
;
Brodie, Roderick J.
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 124-136)
.
2016
Persistent link: https://www.econbiz.de/10011430607
Saved in:
4
Theorizing about resource integration through service-dominant logic
Peters, Linda D.
;
Löbler, Helge
;
Brodie, Roderick J.
; …
- In:
Marketing theory
14
(
2014
)
3
,
pp. 249-268
Persistent link: https://www.econbiz.de/10010461934
Saved in:
5
Beyond virtuality : from engagement platforms to engagement ecosystems
Breidbach, Christoph F.
;
Brodie, Roderick J.
; …
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
6
,
pp. 592-611
Persistent link: https://www.econbiz.de/10010526466
Saved in:
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