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~person:"Brodie, Roderick J."
~subject:"Betriebliche Wertschöpfung"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
~type_genre:"Working Paper"
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Search: subject_exact:"Customer retention"
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Betriebliche Wertschöpfung
Customer retention
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Advertising spending intensity
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Beziehungsmarketing
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Brand image
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Brodie, Roderick J.
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Journal of service theory and practice : JSTP
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Image, brand relationships and customer value : exploring the moderating role of advertising spending- and labour-intensity in customer loyalty
Sajtos, Laszlo
;
Kreis, Henning
;
Brodie, Roderick J.
- In:
Journal of service theory and practice : JSTP
25
(
2015
)
1
,
pp. 51-74
Persistent link: https://www.econbiz.de/10011306024
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