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~person:"Brodie, Roderick J."
~subject:"Beziehungsmarketing"
~subject:"Business process management"
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Search: subject_exact:"Betriebliche Wertschöpfungsrechnung"
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Beziehungsmarketing
Business process management
Betriebliche Wertschöpfung
6
Value creation
6
Relationship marketing
4
Customer integration
3
Kundenintegration
3
Service ecosystems
2
Actor engagement
1
Advertising
1
Advertising effects
1
Advertising spending intensity
1
Brand
1
Brand image
1
Brand management
1
Business model
1
Business models
1
Business network
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Business services
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Co-creation of value
1
Consumer behaviour
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Consumers
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Customer retention
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Customer value
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Dienstleistungsmarketing
1
Digital platform
1
Digitale Plattform
1
Engagement platform
1
Geschäftsmodell
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Industry
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Konsumentenverhalten
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Kundenbindung
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Kundenwert
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Labour-intensity
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Loyalty formation
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Markenartikel
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Markenführung
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Markenimage
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Marketing theory
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Marketingtheorie
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Brodie, Roderick J.
Reichwald, Ralf
9
Piller, Frank T.
8
Le Nguyen Hau
7
Vargo, Stephen L.
7
Busser, James A.
6
Grönroos, Christian
6
Heinonen, Kristina
6
Hirzel, Matthias
6
Madhani, Pankaj M.
6
McColl-Kennedy, Janet R.
6
Shulga, Lenna V.
6
Sihn, Wilfried
6
Edtmayr, Thomas
5
Itani, Omar S.
5
Jaakkola, Elina
5
Kuhlang, Peter
5
Lindner, Alexandra
5
Sunk, Alexander
5
Thaichon, Park
5
Aarikka-Stenroos, Leena
4
Bruhn, Manfred
4
Cassia, Fabio
4
Corsaro, Daniela
4
Cossío-Silva, Francisco-José
4
Edvardsson, Bo
4
Frow, Pennie
4
Gil Saura, Irene
4
Hadwich, Karsten
4
Hajli, Nick
4
Helkkula, Anu
4
Keränen, Joona
4
Meier, Andreas
4
Payne, Adrian
4
Perdue, Richard R.
4
Pham Ngoc Thuy
4
Ramaswamy, Venkatram
4
Revilla Camacho, Maria Angeles
4
Shin, Hakseung
4
Stormer, Henrik
4
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Journal of service theory and practice : JSTP
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
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ECONIS (ZBW)
4
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Evolution of service-dominant logic : towards a paradigm and metatheory of the market and value cocreation?
Brodie, Roderick J.
;
Löbler, Helge
;
Fehrer, Julia
- In:
Industrial marketing management : the international …
79
(
2019
),
pp. 3-12
Persistent link: https://www.econbiz.de/10012064149
Saved in:
2
Engagement platforms in the sharing economy : conceptual foundations and research directions
Breidbach, Christoph F.
;
Brodie, Roderick J.
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
4
,
pp. 761-777
Persistent link: https://www.econbiz.de/10011730623
Saved in:
3
Actor engagement as a microfoundation for value co-creation
Storbacka, Kaj
;
Brodie, Roderick J.
;
Böhmann, Tilo
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3008-3017
Persistent link: https://www.econbiz.de/10011507886
Saved in:
4
Image, brand relationships and customer value : exploring the moderating role of advertising spending- and labour-intensity in customer loyalty
Sajtos, Laszlo
;
Kreis, Henning
;
Brodie, Roderick J.
- In:
Journal of service theory and practice : JSTP
25
(
2015
)
1
,
pp. 51-74
Persistent link: https://www.econbiz.de/10011306024
Saved in:
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