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~person:"Brodie, Roderick J."
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
~type_genre:"Working Paper"
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Image, brand relationships and customer value : exploring the moderating role of advertising spending- and labour-intensity in customer loyalty
Sajtos, Laszlo
;
Kreis, Henning
;
Brodie, Roderick J.
- In:
Journal of service theory and practice : JSTP
25
(
2015
)
1
,
pp. 51-74
Persistent link: https://www.econbiz.de/10011306024
Saved in:
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Consumer engagement in a virtual brand community : an exploratory analysis
Brodie, Roderick J.
;
Ilic, Ana
;
Juric, Biljana
; …
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 105-114
Persistent link: https://www.econbiz.de/10009720382
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