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~person:"Brown, Brian P."
~person:"Plinke, Wulff"
~person:"Ulaga, Wolfgang"
~type_genre:"Collection of articles of several authors"
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B-to-B-Marketing
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Business-to-business marketing
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Investitionsgütermarketing
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Beziehungsmanagement
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Lieferantenmanagement
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Brown, Brian P.
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Kleinaltenkamp, Michael
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Pressey, Andrew
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Fließ, Sabine
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Lilien, Gary L.
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Meffert, Heribert
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Ndubisi, Nelson Oly
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Sheth, Jagdish N.
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Weiber, Rolf
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Abrell, Thomas
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Adhikari, Atanu
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Business project management and marketing : mastering business markets
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10014011226
Saved in:
2
Business relationship management and marketing
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10010419775
Saved in:
3
Fundamentals of business-to-business marketing
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10010507925
Saved in:
4
Markt- und Produktmanagement : die Instrumente des technischen Vertriebs
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
contributor
)
-
1999
Persistent link: https://www.econbiz.de/10000667810
Saved in:
5
Geschäftsbeziehungsmanagement : mit 28 Tabellen
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10014267617
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