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~person:"Bruhn, Manfred"
~person:"Gleich, Ronald"
~type_genre:"Article in journal"
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Search: subject:"Management"
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Beziehungsmarketing
26
Relationship marketing
26
Theorie
14
Theory
14
Brand management
13
Markenführung
13
Consumer behaviour
11
Konsumentenverhalten
11
Deutschland
10
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10
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10
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10
Brand image
8
Markenimage
8
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8
Marketingmanagement
8
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8
Qualitätsmanagement
8
Controlling
7
Management control
7
Brand
6
Markenartikel
6
Schweiz
6
Social Web
6
Social web
6
Switzerland
6
Betriebliche Budgetierung
5
Corporate budgeting
5
Customer satisfaction
5
Erfolgsfaktor
5
Kundenzufriedenheit
5
Lieferantenmanagement
5
Measurement
5
Messung
5
Project management
5
Projektmanagement
5
Success factor
5
Supplier relationship management
5
Organisationsstruktur
4
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4
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Undetermined
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Article
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Aufsatz im Buch
143
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143
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101
Collection of articles of several authors
94
Sammelwerk
94
Aufsatz in Zeitschrift
79
Lehrbuch
39
Handbook
35
Handbuch
35
Textbook
33
Case study
31
Fallstudie
31
Bibliografie enthalten
30
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30
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17
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Language
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German
53
English
26
Author
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Bruhn, Manfred
Gleich, Ronald
Cheng, T. C. E.
207
Vrontis, Demetris
154
Choi, Tsan-Ming
145
Antony, Jiju
141
Gunasekaran, Angappa
140
Kraus, Sascha
128
Wright, Mike
128
Svensson, Göran
122
Sarkis, Joseph
119
Govindan, Kannan
105
Kumar, Vikas
103
Wagner, Stephan M.
100
Han, Heesup
98
Kumar, V.
95
Tarba, Shlomo Yedidia
95
Chen, Jing
92
Fabozzi, Frank J.
92
Smith, Alan D.
91
Dolgui, Alexandre
89
Ivanov, Dmitry
89
Shankar, Ravi
89
Brem, Alexander
88
Budhwar, Pawan S.
87
Chiappetta Jabbour, Charbel José
87
Thurasamy Ramayah
87
Mattila, Anna S.
84
Van Wassenhove, Luk N.
84
Luu Trong Tuan
81
Schiereck, Dirk
81
Melewar, T. C.
80
Zhao, Xiande
80
Clegg, Stewart
79
Tang, Christopher S.
79
Devadasan, S. R.
78
Liu, Yang
78
Glock, Christoph H.
76
Chan, Felix Tung Sun
74
Homburg, Christian
74
Min, Ho-key
74
Thrassou, Alkis
74
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
12
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
10
Marketing : ZFP ; journal of research and management
9
Kredit und Kapital
4
European journal of marketing : EJM
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Zeitschrift Führung + Organisation : ZfO
3
Handelsforschung
2
Journal of business economics : JBE
2
Journal of management control : Zeitschrift für Planung & Unternehmenssteuerung
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
Controller Magazin : Praxiswissen zur Unternehmenssteuerung : Mitgliederzeitschrift des Internationalen Controller Vereins und der RMA Risk Management Association & Rating Association e.V.
1
Controlling & Management review / Sonderheft : ZfCM : Zeitschrift für Controlling & Management
1
Der Markt : international journal of marketing
1
Die Betriebswirtschaft : DBW
1
Finanz- und Rechnungswesen : Jahrbuch
1
HMD : Praxis der Wirtschaftsinformatik
1
Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of automotive technology and management : IJATM
1
International journal of business excellence
1
International journal of innovation management
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of procurement management
1
International journal of services and operations management
1
Journal of accounting & organizational change : JAOC
1
Journal of business research : JBR
1
Journal of customer behaviour
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of service management
1
Management research review
1
Projektmanagement aktuell
1
Psychology & marketing
1
Supply chain management
1
The journal of brand management : an international journal
1
The journal of consumer marketing
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1
Zeitschrift für Management : ZfM
1
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ECONIS (ZBW)
79
Showing
1
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10
of
79
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date (newest first)
date (oldest first)
1
Management
control for process orientation : a systematic literature review of configurations and packages
Brenner, Markus
;
Wald, Andreas
;
Gleich, Ronald
- In:
Journal of accounting & organizational change : JAOC
20
(
2024
)
2
,
pp. 383-408
Persistent link: https://www.econbiz.de/10014497015
Saved in:
2
Agility and the role of project : internal control systems for innovation project performance
Lill, Philipp A.
;
Wald, Andreas
;
Gleich, Ronald
- In:
International journal of innovation management
24
(
2020
)
7
,
pp. 2050064-1-2050064-29
Persistent link: https://www.econbiz.de/10012271586
Saved in:
3
Special issue editorial "agile
management
"
Wald, Andreas
;
Gleich, Ronald
- In:
Die Unternehmung : Swiss journal of business research …
74
(
2020
)
2
,
pp. 117-121
Persistent link: https://www.econbiz.de/10012262444
Saved in:
4
Effects of sponsorship quality and quantity on employee brand behavior
Batt, Verena
;
Holzer, Matthias
;
Bruhn, Manfred
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 495-509
Persistent link: https://www.econbiz.de/10012601205
Saved in:
5
Between cost and benefit : investigating effects of cost
management
control systems on effiency and organisational performance
Diefenbach, Ulf
;
Wald, Andreas
;
Gleich, Ronald
- In:
Journal of management control : Zeitschrift für …
29
(
2018
)
1
,
pp. 63-89
Persistent link: https://www.econbiz.de/10011856370
Saved in:
6
Antecedents and consequences of the quality of e-customer-to-customer interactions in B2B communities
Bruhn, Manfred
;
Schnebelen, Stefanie
;
Schäfer, Daniela B.
- In:
Industrial marketing management : the international …
43
(
2014
)
1
,
pp. 164-176
Persistent link: https://www.econbiz.de/10010359357
Saved in:
7
How do different types of customer engagement affect important relationship marketing outcomes? : an empirical analysis
Braun, Corina
;
Hadwich, Karsten
;
Bruhn, Manfred
- In:
Journal of customer behaviour
16
(
2017
)
2
,
pp. 111-144
Persistent link: https://www.econbiz.de/10011745812
Saved in:
8
Integrated marketing communication : from an instrumental to a customer-centric perspective
Bruhn, Manfred
;
Schnebelen, Stefanie
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 464-489
Persistent link: https://www.econbiz.de/10011698206
Saved in:
9
Authenticity in branding - exploring antecedents and consequences of brand authenticity
Fritz, Kristine
;
Schoenmueller, Verena
;
Bruhn, Manfred
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 324-348
Persistent link: https://www.econbiz.de/10011661690
Saved in:
10
Complaint
management
on social networking platforms : an examination of inconsistent complaint behaviour and the identification of potential reduction strategies
Bruhn, Manfred
;
Papen, Marie-Christin
;
Zingg, Dominique
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
4
,
pp. 201-206
Persistent link: https://www.econbiz.de/10011561018
Saved in:
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