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~person:"Bruhn, Manfred"
~person:"Grönroos, Christian"
~subject:"Services marketing"
~type:"article"
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Services marketing
Beziehungsmarketing
89
Relationship marketing
89
Theorie
40
Theory
40
Marketing management
35
Marketingmanagement
35
Brand management
25
Dienstleistungsqualität
25
Markenführung
25
Service quality
25
Consumer behaviour
22
Konsumentenverhalten
22
Deutschland
20
Germany
20
Dienstleistungsmarketing
18
Quality management
18
Qualitätsmanagement
18
Lieferantenmanagement
16
Supplier relationship management
16
Betriebliche Wertschöpfung
15
Marketing
15
Public relations
15
Value creation
15
Öffentlichkeitsarbeit
15
Marketing theory
14
Marketingtheorie
14
Brand image
13
Markenimage
13
Dienstleistung
11
Dienstleistungssektor
11
Service industry
11
Services
11
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10
Customer integration
10
Customer value
10
Kundenintegration
10
Kundenwert
10
Markenartikel
10
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9
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8
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8
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English
9
German
8
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Bruhn, Manfred
Grönroos, Christian
Vargo, Stephen L.
8
Lusch, Robert F.
6
Ahlert, Dieter
5
Benkenstein, Martin
5
Freiling, Jörg
5
Kleinaltenkamp, Michael
5
Schlieper, Thomas
5
Schrand, Axel
5
Berry, Leonard L.
4
Fließ, Sabine
4
Helmig, Bernd
4
Huang, Ming-Hui
4
Stauss, Bernd
4
Woratschek, Herbert
4
Akaka, Melissa Archpru
3
Dev, Chekitan S.
3
Edvardsson, Bo
3
Finsterwalder, Jörg
3
Graf, Alexander
3
Gummesson, Evert
3
Harris, Lloyd C.
3
Huber, Frank
3
Klaus, Philipp
3
Kowalkowski, Christian
3
Ndubisi, Nelson Oly
3
Ostrom, Amy L.
3
Oyewole, Philemon
3
Rajagopal
3
Rust, Roland T.
3
Sichtmann, Christina
3
Smith, Alan D.
3
Wangenheim, Florian von
3
Wieseke, Jan
3
Wong, Ho Yin
3
Alexander Joseph Ibnu Wibowo
2
Ariffin, Ahmad Azmi M.
2
Backhaus, Christof
2
Barrutia, José M.
2
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Dienstleistungsqualität : Konzepte - Methoden - Erfahrungen
2
Aufbruch : Ingredient Branding schafft Werte
1
Corporate brand and corporate reputation
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Dienstleistungsmarken : Forum Dienstleistungsmanagement
1
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
1
European journal of marketing : EJM
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of historical research in marketing
1
Journal of service management
1
Kundenintegration : Forum Dienstleistungsmanagement
1
Management decision : MD
1
Managing service quality : MSQ ; an international journal
1
Marktdurchdringung durch Markenpolitik : die Ausbreitung der Marke in neue Bereiche ; [Markendialog Februar 2000]
1
Public management review
1
The journal of services marketing
1
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ECONIS (ZBW)
17
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Date (oldest first)
1
Christian Grönroos : I did it my way
Grönroos, Christian
- In:
Journal of historical research in marketing
9
(
2017
)
3
,
pp. 277-301
Persistent link: https://www.econbiz.de/10011798326
Saved in:
2
Relationality in the service logic of value creation
FitzPatrick, Mary
;
Varey, Richard J.
;
Grönroos, Christian
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 463-471
Persistent link: https://www.econbiz.de/10011418346
Saved in:
3
Relationship marketing and service : an update
Grönroos, Christian
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
3
,
pp. 201-208
Persistent link: https://www.econbiz.de/10011774977
Saved in:
4
Consumer dominant value creation : a theoretical response to the recent call for a consumer dominant logic for marketing
Anker, Thomas Boysen
;
Sparks, Leigh
;
Moutinho, Luiz
; …
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 532-560
Persistent link: https://www.econbiz.de/10011309583
Saved in:
5
The service revolution and its marketing implications : service logic vs service dominant logic
Grönroos, Christian
;
Gummerus, Johanna
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
3
,
pp. 206-229
Persistent link: https://www.econbiz.de/10010359568
Saved in:
6
Reforming public services : does service logic have anything to offer?
Grönroos, Christian
- In:
Public management review
21
(
2019
)
5
,
pp. 775-788
Persistent link: https://www.econbiz.de/10012178792
Saved in:
7
Service as business logic : implications for value creation and marketing
Grönroos, Christian
;
Ravald, Annika
- In:
Journal of service management
22
(
2011
)
1
,
pp. 5-22
Persistent link: https://www.econbiz.de/10009010797
Saved in:
8
Dienstleistungsmarken : eine Einführung in den Sammelband
Stauss, Bernd
;
Bruhn, Manfred
- In:
Dienstleistungsmarken : Forum Dienstleistungsmanagement
,
(pp. 3-33)
.
2008
Persistent link: https://www.econbiz.de/10003679991
Saved in:
9
Relationship approach to marketing in service contexts : the marketing and organizational behavior interface
Grönroos, Christian
-
2009
Persistent link: https://www.econbiz.de/10003785142
Saved in:
10
Kundenintegration und Relationship Marketing
Bruhn, Manfred
- In:
Kundenintegration : Forum Dienstleistungsmanagement
,
(pp. 111-132)
.
2009
Persistent link: https://www.econbiz.de/10003808618
Saved in:
1
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