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~person:"Bruhn, Manfred"
~person:"Krafft, Manfred"
~person:"Mengen, Andreas"
~person:"Petersen, J. Andrew"
~subject:"Customer service"
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Customer service
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Bruhn, Manfred
Krafft, Manfred
Mengen, Andreas
Petersen, J. Andrew
Cheung, Fung Yi Millissa
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To, Wai Ming
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Customer engagement marketing
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Handbook of research on customer equity in marketing
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ECONIS (ZBW)
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Managing product returns within the customer value framework
Minnema, Alec
;
Bijmolt, Tammo H. A.
;
Petersen, J. Andrew
; …
- In:
Customer engagement marketing
,
(pp. 95-118)
.
2018
Persistent link: https://www.econbiz.de/10011739845
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2
Leveraging product returns to maximize customer equity
Petersen, J. Andrew
;
Anderson, Eric T.
- In:
Handbook of research on customer equity in marketing
,
(pp. 160-177)
.
2015
Persistent link: https://www.econbiz.de/10010483488
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