Leveraging product returns to maximize customer equity
J. Andrew Petersen and Eric T. Anderson
| Year of publication: |
2015
|
|---|---|
| Authors: | Petersen, J. Andrew ; Anderson, Eric T. |
| Published in: |
Handbook of research on customer equity in marketing. - Cheltenham [u.a.] : Edward Elgar, ISBN 1-78100-497-8. - 2015, p. 160-177
|
| Subject: | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Kapitalstruktur | Capital structure | Rentabilität | Profitability | Kundenservice | Customer service | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010483488