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~person:"Bruhn, Manfred"
~person:"Mengen, Andreas"
~person:"Petersen, J. Andrew"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"customer lifetime value"
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Customer value
8
Kundenwert
8
Beziehungsmarketing
6
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6
Marketing management
3
Marketingmanagement
3
Measurement
3
Messung
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customer lifetime value
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customer perceived risk
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Aufsatz in Zeitschrift
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6
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Bruhn, Manfred
Mengen, Andreas
Petersen, J. Andrew
Kumar, V.
26
Ko, Eunju
13
Eggert, Andreas
11
Kim, Kyung Hoon
11
Keränen, Joona
10
Kleinaltenkamp, Michael
10
Verhoef, Peter C.
10
Frow, Pennie
9
Skiera, Bernd
9
Gallarza, Martina G.
8
Gil Saura, Irene
8
Madhani, Pankaj M.
8
Wiesel, Thorsten
8
Heinonen, Kristina
7
Payne, Adrian
7
Saarijärvi, Hannu
7
Venkatesan, Rajkumar
7
Bradlow, Eric T.
6
Edvardsson, Bo
6
Neslin, Scott A.
6
Rajagopal
6
Ulaga, Wolfgang
6
Albadvi, Amir
5
Bolton, Ruth N.
5
Fader, Peter
5
Grönroos, Christian
5
Haenlein, Michael
5
Hallikas, Jukka
5
Kim, Sang Jin
5
Le Nguyen Hau
5
Leone, Robert P.
5
Libai, Barak
5
McColl-Kennedy, Janet R.
5
Ngo, Liem Viet
5
O'Cass, Aron
5
Pynnönen, Mikko
5
Ritala, Paavo
5
Schwepker, Charles H. <Jr.>
5
Sesé, F. Javier
5
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Journal of marketing
2
Controlling & management review : Zeitschrift für Controlling & Management
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research : JMR
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ECONIS (ZBW)
8
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1
Perceived risk, product returns, and optimal resource allocation : evidence from a field experiment
Petersen, J. Andrew
;
Kumar, V.
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 268-285
Persistent link: https://www.econbiz.de/10010526553
Saved in:
2
Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
Saved in:
3
Driving profitability by encouraging customer referrals : who, when, and how
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
74
(
2010
)
5
,
pp. 1-17
Persistent link: https://www.econbiz.de/10009237718
Saved in:
4
Reversing the logic : the path to profitability through relationship marketing
Kumar, V.
;
Dalla Pozza, Ilaria
;
Petersen, J. Andrew
; …
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
2
,
pp. 147-156
Persistent link: https://www.econbiz.de/10003847126
Saved in:
5
Customer equity management as formative second-order construct
Bruhn, Manfred
;
Georgi, Dominik
;
Hadwich, Karsten
- In:
Journal of business research : JBR
61
(
2008
)
12
,
pp. 1292-1301
Persistent link: https://www.econbiz.de/10003784943
Saved in:
6
Kundenwertermittlung : wie viel Vertrieb ist uns der Kunde wert? ; Konzeption und Ermittlung eines ganzheitlichen Kundenwertes als Kennzahl zur Vertriebssteuerung für ein Unternehm...
Mengen, Andreas
;
Mettler, Alina
- In:
Controlling & management review : Zeitschrift für …
52
(
2008
)
1
,
pp. 30-36
Persistent link: https://www.econbiz.de/10003644500
Saved in:
7
Der Wert der Mundpropaganda
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Harvard-Business-Manager : das Wissen der Besten
30
(
2008
)
2
,
pp. 56-66
Persistent link: https://www.econbiz.de/10003621371
Saved in:
8
How valuable is word of mouth? : identify the customers who bring in the most referrals ; then capitalize on that knowledge
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Harvard business review : HBR
85
(
2007
)
10
,
pp. 139-146
Persistent link: https://www.econbiz.de/10003550617
Saved in:
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