Perceived risk, product returns, and optimal resource allocation : evidence from a field experiment
J. Andrew Petersen and V. Kumar
| Year of publication: |
2015
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|---|---|
| Authors: | Petersen, J. Andrew ; Kumar, V. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 52.2015, 2, p. 268-285
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| Subject: | customer perceived risk | product returns | field experiment | optimal resource allocation | customer lifetime value | Kundenwert | Customer value | Feldforschung | Field research | Risiko | Risk | Allokation | Allocation | Konsumentenverhalten | Consumer behaviour | Experiment | Beziehungsmarketing | Relationship marketing | Kundenservice | Customer service |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010526553