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~person:"Bruhn, Manfred"
~person:"Moradi, Kianoosh"
~person:"Petersen, J. Andrew"
~subject:"Betriebliche Kennzahl"
~subject:"Marketing management"
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Search: subject:"customer lifetime value"
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Betriebliche Kennzahl
Marketing management
Customer value
18
Kundenwert
18
Beziehungsmarketing
16
Relationship marketing
16
Marketingmanagement
6
Viral marketing
4
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4
Consumer behaviour
3
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Bruhn, Manfred
Moradi, Kianoosh
Petersen, J. Andrew
Kumar, V.
7
Gupta, Sunil
6
Eggert, Andreas
4
Ko, Eunju
4
Mela, Carl F.
4
Ahearne, Michael
3
Kim, Kyung Hoon
3
Lehmann, Donald R.
3
Manning, Gerald L.
3
Pepels, Werner
3
Reece, Barry L.
3
Ulaga, Wolfgang
3
Akter, Shahriar
2
Bahreinizad, Manizheh
2
Bates, Ken
2
Bauer, Hans H.
2
Bendig, Tim
2
Blasco-López, Ma Francisca
2
Burton, Jamie
2
Dawar, Niraj
2
Elgeti, Laura
2
Esmaeilpour, Majid
2
Frambach, Ruud T.
2
Gleaves, Robin
2
Haas, Alexander
2
Hammerschmidt, Maik
2
Hanssens, Dominique M.
2
Irion, Tobias
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Kim, Sang Jin
2
Kitshoff, Jan
2
Kleinaltenkamp, Michael
2
Leone, Robert P.
2
Neslin, Scott A.
2
O'Cass, Aron
2
Piercy, Nigel
2
Rust, Roland T.
2
Ryals, Lynette
2
Schneider, Nadine C.
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Handbook of research on customer equity in marketing
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Romanian economic and business review
1
The Romanian economic journal : REJ
1
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ECONIS (ZBW)
7
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1
Rand communications and customer equity : the mediating role of brand knowledge and word of mouth ads
Bahreinizad, Manizheh
;
Esmaeilpour, Majid
;
Moradi, Kianoosh
- In:
Romanian economic and business review
15
(
2020
)
4
,
pp. 90-103
Persistent link: https://www.econbiz.de/10012631932
Saved in:
2
Brand communications and customer equity : the mediating role of brand knowledge and word of mouth ads
Moradi, Kianoosh
;
Bahreinizad, Manizheh
;
Esmaeilpour, Majid
- In:
The Romanian economic journal : REJ
23
(
2020
)
78
,
pp. 117-133
Persistent link: https://www.econbiz.de/10012595460
Saved in:
3
Leveraging product returns to maximize customer equity
Petersen, J. Andrew
;
Anderson, Eric T.
- In:
Handbook of research on customer equity in marketing
,
(pp. 160-177)
.
2015
Persistent link: https://www.econbiz.de/10010483488
Saved in:
4
Reversing the logic : the path to profitability through relationship marketing
Kumar, V.
;
Dalla Pozza, Ilaria
;
Petersen, J. Andrew
; …
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
2
,
pp. 147-156
Persistent link: https://www.econbiz.de/10003847126
Saved in:
5
Customer equity management as formative second-order construct
Bruhn, Manfred
;
Georgi, Dominik
;
Hadwich, Karsten
- In:
Journal of business research : JBR
61
(
2008
)
12
,
pp. 1292-1301
Persistent link: https://www.econbiz.de/10003784943
Saved in:
6
Der Wert der Mundpropaganda
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Harvard-Business-Manager : das Wissen der Besten
30
(
2008
)
2
,
pp. 56-66
Persistent link: https://www.econbiz.de/10003621371
Saved in:
7
How valuable is word of mouth? : identify the customers who bring in the most referrals ; then capitalize on that knowledge
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Harvard business review : HBR
85
(
2007
)
10
,
pp. 139-146
Persistent link: https://www.econbiz.de/10003550617
Saved in:
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