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~person:"Bruhn, Manfred"
~person:"Petersen, J. Andrew"
~subject:"Allokation"
~subject:"Betriebliche Kennzahl"
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Allokation
Betriebliche Kennzahl
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Bruhn, Manfred
Petersen, J. Andrew
Kumar, V.
3
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2
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ECONIS (ZBW)
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Perceived risk, product returns, and optimal resource allocation : evidence from a field experiment
Petersen, J. Andrew
;
Kumar, V.
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 268-285
Persistent link: https://www.econbiz.de/10010526553
Saved in:
2
Customer equity management as formative second-order construct
Bruhn, Manfred
;
Georgi, Dominik
;
Hadwich, Karsten
- In:
Journal of business research : JBR
61
(
2008
)
12
,
pp. 1292-1301
Persistent link: https://www.econbiz.de/10003784943
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