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~person:"Bruhn, Manfred"
~person:"Piller, Frank T."
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"relationship marketing"
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Beziehungsmarketing
31
Relationship marketing
31
Dienstleistungsqualität
7
Service quality
7
Theorie
7
Theory
7
Consumer behaviour
6
Konsumentenverhalten
6
Customer satisfaction
5
Kundenzufriedenheit
5
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4
Social web
4
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3
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3
Germany
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3
Lieferantenmanagement
3
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Marketingmanagement
3
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Qualitätsmanagement
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Supplier relationship management
3
Brand image
2
Brand management
2
Customer-to-customer interaction
2
Erwartungsbildung
2
Expectation formation
2
Markenführung
2
Markenimage
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Market research
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Marketing
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Marktforschung
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Mass Customization
2
Mass customization
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Mass production
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Measurement
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Messung
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Organisationsstruktur
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Article
32
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Aufsatz in Zeitschrift
Aufsatz im Buch
55
Book section
55
Article in journal
32
Collection of articles of several authors
18
Sammelwerk
18
Aufsatzsammlung
17
Handbook
16
Handbuch
16
Bibliografie enthalten
12
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Language
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German
19
English
13
Author
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Bruhn, Manfred
Piller, Frank T.
Han, Heesup
52
Kumar, V.
48
Hollebeek, Linda D.
38
Mattila, Anna S.
36
Gil Saura, Irene
35
Verhoef, Peter C.
35
Smith, Alan D.
31
Palmatier, Robert W.
30
Prentice, Catherine
30
Svensson, Göran
30
Homburg, Christian
29
Herrmann, Andreas
27
Loureiro, Sandra Maria Correia
27
Grewal, Dhruv
25
Agnihotri, Raj
24
Bang, Nguyen
24
Hyun, Sunghyup Sean
24
Walsh, Gianfranco
24
Klaus, Philipp
23
Vrontis, Demetris
23
Huber, Frank
22
Ruyter, Ko de
22
Thaichon, Park
22
Evanschitzky, Heiner
21
Wong, IpKin Anthony
21
Balaji, M. S.
20
Harrigan, Paul
20
Kumar, Vikas
20
Quach, Sara
20
Wieseke, Jan
20
Karjaluoto, Heikki
19
Rather, Raouf Ahmad
19
Sesé, F. Javier
19
Casidy, Riza
18
Kim, Wansoo
18
Neslin, Scott A.
18
Rahman, Zillur
18
Ahn, Jiseon
17
Heinonen, Kristina
17
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Marketing : ZFP ; journal of research and management
6
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
5
Journal of business economics : JBE
3
European journal of marketing : EJM
2
Handelsforschung
2
Kredit und Kapital
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
Zeitschrift Führung + Organisation : ZfO
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of technology management : IJTM
1
Journal of business research : JBR
1
Journal of customer behaviour
1
MIT sloan management review
1
R & D management
1
The journal of consumer marketing
1
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ECONIS (ZBW)
32
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1
Sustainability nudges in the context of customer co-design for consumer electronics
Hankammer, Stephan
;
Kleer, Robin
;
Piller, Frank T.
- In:
Journal of business economics : JBE
91
(
2021
)
6
,
pp. 897-933
Persistent link: https://www.econbiz.de/10012617782
Saved in:
2
Authenticity in branding - exploring antecedents and consequences of brand authenticity
Fritz, Kristine
;
Schoenmueller, Verena
;
Bruhn, Manfred
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 324-348
Persistent link: https://www.econbiz.de/10011661690
Saved in:
3
How do different types of customer engagement affect important
relationship
marketing
outcomes? : an empirical analysis
Braun, Corina
;
Hadwich, Karsten
;
Bruhn, Manfred
- In:
Journal of customer behaviour
16
(
2017
)
2
,
pp. 111-144
Persistent link: https://www.econbiz.de/10011745812
Saved in:
4
Integrated marketing communication : from an instrumental to a customer-centric perspective
Bruhn, Manfred
;
Schnebelen, Stefanie
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 464-489
Persistent link: https://www.econbiz.de/10011698206
Saved in:
5
The service transformation process : a research agenda in the customer orientation interface
Bruhn, Manfred
;
Braun, Corina
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
1
,
pp. 5-21
Persistent link: https://www.econbiz.de/10011566836
Saved in:
6
Differentiating customer engaging behavior by targeted benefits : an empirical study
Braun, Corina
;
Batt, Verena
;
Bruhn, Manfred
;
Hadwich, …
- In:
The journal of consumer marketing
33
(
2016
)
7
,
pp. 528-538
Persistent link: https://www.econbiz.de/10011642245
Saved in:
7
Complaint management on social networking platforms : an examination of inconsistent complaint behaviour and the identification of potential reduction strategies
Bruhn, Manfred
;
Papen, Marie-Christin
;
Zingg, Dominique
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
4
,
pp. 201-206
Persistent link: https://www.econbiz.de/10011561018
Saved in:
8
Antecedents and consequences of the quality of e-customer-to-customer interactions in B2B communities
Bruhn, Manfred
;
Schnebelen, Stefanie
;
Schäfer, Daniela B.
- In:
Industrial marketing management : the international …
43
(
2014
)
1
,
pp. 164-176
Persistent link: https://www.econbiz.de/10010359357
Saved in:
9
Markenintimität (Brand Intimacy) von Konsumenten : Konzeptualisierung, Determinanten und Wirkungen, mit empirischen Befunden
Bruhn, Manfred
;
Schoenmüller, Verena
;
Schäfer, Daniela B.
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
64
(
2012
)
6
,
pp. 590-629
Persistent link: https://www.econbiz.de/10009619306
Saved in:
10
The paradox of tie strength in customer relationships for innovation : a longitudinal case study in the sports industry
Fredberg, Tobias
;
Piller, Frank T.
- In:
R & D management
41
(
2011
)
5
,
pp. 470-484
Persistent link: https://www.econbiz.de/10009390453
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