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~person:"Bruns, Katherina"
~person:"Hollebeek, Linda D."
~subject:"Kundenwert"
~subject:"Service management"
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Kundenwert
Service management
Customer integration
29
Kundenintegration
29
Beziehungsmarketing
26
Relationship marketing
26
Consumer behaviour
16
Konsumentenverhalten
16
Customer engagement
10
Dienstleistungsqualität
7
Service quality
7
Brand management
4
Customer value
4
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customer engagement
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Bruns, Katherina
Hollebeek, Linda D.
Bruhn, Manfred
7
Fließ, Sabine
7
Jacob, Frank
6
Edvardsson, Bo
4
Hadwich, Karsten
4
Jaakkola, Elina
4
Roth, Stefan
4
Shamim, Amjad
4
Baumann, Jasmin
3
Cabiddu, Francesca
3
Cossío-Silva, Francisco-José
3
Komulainen, Hanna
3
Le Meunier-FitzHugh, Kenneth
3
Michel, Stefan
3
Perdue, Richard R.
3
Revilla Camacho, Maria Angeles
3
Shin, Hakseung
3
Stauss, Bernd
3
Thallmaier, Stefan R.
3
Tronvoll, Bård
3
Vega Vázquez, Manuela
3
Aarikka-Stenroos, Leena
2
Ahn, Jiseon
2
Albinsson, Pia A.
2
Alexander, Matthew
2
Altinay, Levent
2
Babu, Mujahid Mohiuddin
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Baglieri, Enzo
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Balaji, M. S.
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Bilstein, Nicola
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2
Busser, James A.
2
Chaker, Nawar N.
2
Chew, Eng K.
2
D'Alessandro, Steven
2
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Journal of service research : JSR
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing : ZFP ; journal of research and management
1
Marketing intelligence & planning
1
Theorie und Praxis des Dienstleistungsmarketing : aktuelle Konzepte und Entwicklungen
1
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ECONIS (ZBW)
5
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Customer value, customer engagement, and customer-based brand equity in the context of a digital payment app
Bapat, Dhananjay
;
Hollebeek, Linda D.
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 837-853
Persistent link: https://www.econbiz.de/10014381221
Saved in:
2
First-time versus repeat tourism customer engagement, experience, and value cocreation : an empirical investigation
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Mostafa …
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
3
,
pp. 549-564
Persistent link: https://www.econbiz.de/10012880242
Saved in:
3
Value-in-use : antecedents, dimensions, and consequences
Bruns, Katherina
;
Jacob, Frank
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
3
,
pp. 135-149
Persistent link: https://www.econbiz.de/10011566853
Saved in:
4
Value in Context : eine ressourcen--dynamische Perspektive
Jacob, Frank
;
Bruns, Katherina
;
Sievert, Jens
- In:
Theorie und Praxis des Dienstleistungsmarketing : …
,
(pp. 27-50)
.
2013
Persistent link: https://www.econbiz.de/10009759356
Saved in:
5
Customer engagement : conceptual domain, fundamental propositions, and implications for research
Brodie, Roderick J.
;
Hollebeek, Linda D.
;
Jurić, Biljana
; …
- In:
Journal of service research : JSR
14
(
2011
)
3
,
pp. 252-271
Persistent link: https://www.econbiz.de/10009383399
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