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~person:"Bruun, Henrik"
~person:"Ludwig, Stephan"
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Bruun, Henrik
Ludwig, Stephan
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Organizational research methods : ORM
1
The journal of consumer marketing
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Uniting the tribes : using text for marketing insight
Berger, Jonah
;
Humphreys, Ashlee
;
Ludwig, Stephan
;
Moe, …
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10012176296
Saved in:
2
Unveiling what is written in the stars : analyzing explicit, implicit, and discourse patterns of sentiment in social media
Ordenes, Francisco Villarroel
;
Ludwig, Stephan
;
Ruyter, …
- In:
Journal of consumer research : JCR ; an …
43
(
2017
)
6
,
pp. 875-894
Persistent link: https://www.econbiz.de/10011770780
Saved in:
3
Decoding social media speak : developing a speech act theory research agenda
Ludwig, Stephan
;
Ruyter, Ko de
- In:
The journal of consumer marketing
33
(
2016
)
2
,
pp. 124-134
Persistent link: https://www.econbiz.de/10011524150
Saved in:
4
Untangling a web of lies : exploring automated detection of deception in computer-mediated communication
Ludwig, Stephan
;
Laer, Tom van
;
Ruyter, Ko de
; …
- In:
Journal of management information systems : JMIS
33
(
2016
)
2
,
pp. 511-541
Persistent link: https://www.econbiz.de/10011616128
Saved in:
5
Text mining in qualitative research : application of an unsupervised learning method
Janasik, Nina
;
Honkela, Timo
;
Bruun, Henrik
- In:
Organizational research methods : ORM
12
(
2009
)
3
,
pp. 436-460
Persistent link: https://www.econbiz.de/10003868000
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