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~person:"Bruwer, Johan"
~subject:"Consumer behaviour"
~subject:"Markenführung"
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Consumer behaviour
Markenführung
Konsumentenverhalten
46
Wein
34
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34
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15
Wine industry
15
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14
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14
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9
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Bruwer, Johan
Han, Heesup
115
Belk, Russell W.
107
Mattila, Anna S.
95
Grunert, Klaus G.
92
Lusk, Jayson L.
82
Phau, Ian
80
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79
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78
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77
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76
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76
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74
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74
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69
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69
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67
Dwivedi, Yogesh Kumar
66
Loureiro, Sandra Maria Correia
65
Nayga, Rodolfo M.
65
Foxall, Gordon R.
63
Wansink, Brian
63
Agarwal, Sumit
62
Septianto, Felix
62
Stavins, Joanna
61
Paul, Justin
58
Jang, Soocheong
57
Janssen, Maarten C. W.
55
Laroche, Michel
55
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55
Ko, Eunju
54
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54
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53
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53
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51
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51
Krishna, Aradhna
50
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50
Rock, Bram de
48
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47
Kim, Jungkeun
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Asia Pacific journal of marketing and logistics
5
International journal of wine business research : IJWBR
4
Journal of retailing and consumer services
4
Tourism analysis : an interdisciplinary tourism & hospitality journal
3
International journal of hospitality management
2
The international review of retail, distribution and consumer research
2
Agrekon
1
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of contemporary hospitality management
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International journal of event and festival management
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Journal of international food & agribusiness marketing : JIFAM
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
46
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41
Country-of-origin (COO) brand preferences and associated knowledge levels of Japanese wine consumers
Bruwer, Johan
;
Buller, Courtney
- In:
The journal of product & brand management
21
(
2012
)
5
,
pp. 307-316
Persistent link: https://www.econbiz.de/10009625090
Saved in:
42
Consumer behavior insights, consumption dynamics, and segmentation of the Japanese wine market
Bruwer, Johan
;
Buller, Courtney
- In:
Journal of international consumer marketing
24
(
2012
)
5
,
pp. 338-355
Persistent link: https://www.econbiz.de/10009778697
Saved in:
43
Consumer behaviour and sensory preference differences : implications for wine product marketing
Bruwer, Johan
;
Saliba, Anthony
;
Miller, Bernadette
- In:
The journal of consumer marketing
28
(
2011
)
1
,
pp. 5-18
Persistent link: https://www.econbiz.de/10009009749
Saved in:
44
The underlying motivations of Chinese wine consumer behaviour
Somogyi, Simon
;
Li, Elton
;
Johnson, Trent
;
Bruwer, Johan
; …
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
4
,
pp. 473-485
Persistent link: https://www.econbiz.de/10009382070
Saved in:
45
The BYOB of wine phenomenon of consumers in the Australian licensed on-premise foodservice sector
Bruwer, Johan
;
Nam, Kyung-hwa
- In:
International journal of hospitality management
29
(
2010
)
1
,
pp. 83-91
Persistent link: https://www.econbiz.de/10003964088
Saved in:
46
Region of origin as choice factor : wine knowledge and wine tourism involvement influence
Famularo, Biagio
;
Bruwer, Johan
;
Li, Elton
- In:
International journal of wine business research : IJWBR
22
(
2010
)
4
,
pp. 362-385
Persistent link: https://www.econbiz.de/10008778599
Saved in:
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