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~person:"Buber, Renate"
~person:"Zayer, Linda Tuncay"
~subject:"Konsumentenverhalten"
~subject:"Ordinal data"
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Innovationen im sektoralen Marketing : Festschrift zum 60. Geburtstag von Fritz Scheuch ; mit 15 Tabellen
1
Journal of service research : JSR
1
Qualitative Marktforschung : Konzepte - Methoden - Analysen
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Qualitative market research : an international journal
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ECONIS (ZBW)
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The nature and implications of consumers’ experiential framings of failure in high-risk service contexts
Zayer, Linda Tuncay
;
Otnes, Cele
;
Fischer, Eileen M.
- In:
Journal of service research : JSR
18
(
2015
)
3
,
pp. 303-317
Persistent link: https://www.econbiz.de/10011336507
Saved in:
2
An exploration of men's brand relationships
Zayer, Linda Tuncay
;
Neier, Stacy
- In:
Qualitative market research : an international journal
14
(
2011
)
1
,
pp. 83-104
Persistent link: https://www.econbiz.de/10008858051
Saved in:
3
Mixed-Model-Design : die Nutzung von Ruhezonen in Einkaufszentren
Buber, Renate
;
Ruso, Bernhart
;
Gadner, Johannes
- In:
Qualitative Marktforschung : Konzepte - Methoden - Analysen
,
(pp. 883-901)
.
2009
Persistent link: https://www.econbiz.de/10003827460
Saved in:
4
Zur qualitativen Konsumentenforschung
Buber, Renate
- In:
Innovationen im sektoralen Marketing : Festschrift zum …
,
(pp. 183-198)
.
2005
Persistent link: https://www.econbiz.de/10002969646
Saved in:
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