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~person:"Bucklin, Randolph E."
~subject:"Advertising effects"
~subject:"Bayes-Statistik"
~type_genre:"Aufsatz in Zeitschrift"
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Advertising effects
Bayes-Statistik
Internet marketing
6
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3
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2
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2
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2
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Aufsatz in Zeitschrift
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Bucklin, Randolph E.
Tucker, Catherine
14
Wilbur, Kenneth C.
12
Goldfarb, Avi
9
Rutz, Oliver J.
9
Bellman, Steven
8
Ghose, Anindya
8
Dwivedi, Yogesh Kumar
7
Hudders, Liselot
7
Jerath, Kinshuk
7
Rozendaal, Esther
7
Sahni, Navdeep S.
7
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7
Sreejesh, S.
7
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7
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6
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6
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6
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6
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6
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5
Bijmolt, Tammo H. A.
5
Choi, Yung Kyun
5
Evans, Nathaniel J.
5
Fesenmaier, Daniel R.
5
Katona, Zsolt
5
Kim, Jooyoung
5
King, Karen Whitehill
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Pelsmacker, Patrick de
5
Shin, Wonsun
5
Smith, Katherine Taken
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5
Voorveld, Hilde
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Yang, Sha
5
Zhu, Yi
5
Ahn, Sun Joo
4
Belanche, Daniel
4
Bernritter, Stefan F.
4
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4
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Journal of marketing research : JMR
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Quantitative marketing and economics : QME
1
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ECONIS (ZBW)
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1
Effects of Internet display advertising in the purchase funnel : model-based insights from a randomized field experiment
Hoban, Paul R.
;
Bucklin, Randolph E.
- In:
Journal of marketing research : JMR
52
(
2015
)
3
,
pp. 375-393
Persistent link: https://www.econbiz.de/10011292880
Saved in:
2
Does banner advertising affect browsing for brands? : clickstream chioce model says yes, for some
Rutz, Oliver J.
;
Bucklin, Randolph E.
- In:
Quantitative marketing and economics : QME
10
(
2012
)
2
,
pp. 231-257
Persistent link: https://www.econbiz.de/10009554673
Saved in:
3
A latent instrumental variables approach to modeling keyword conversion in paid search advertising
Rutz, Oliver J.
;
Bucklin, Randolph E.
;
Sonnier, Garrett P.
- In:
Journal of marketing research : JMR
49
(
2012
)
3
,
pp. 306-319
Persistent link: https://www.econbiz.de/10009563673
Saved in:
4
From generic to branded : a model of spillover in paid search advertising
Rutz, Oliver J.
;
Bucklin, Randolph E.
- In:
Journal of marketing research : JMR
48
(
2011
)
1
,
pp. 87-102
Persistent link: https://www.econbiz.de/10008858642
Saved in:
5
Modeling indirect effects of paid search advertising : which keywords lead to more future visits?
Rutz, Oliver J.
;
Trusov, Michael
;
Bucklin, Randolph E.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 646-665
Persistent link: https://www.econbiz.de/10009299478
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