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~person:"Buijzen, Moniek"
~subject:"Online-Handel"
~subject:"Werbung"
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Search: subject_exact:"PC-game"
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Online-Handel
Werbung
Computerspiel
5
Video game
5
Advertising
4
Advertising effects
4
Children
4
Kinder
4
Werbewirkung
4
Internet marketing
3
Online-Marketing
3
Brand image
2
Brand management
2
Markenführung
2
Markenimage
2
Target group
2
Zielgruppe
2
advergames
2
Brand
1
Consumer behaviour
1
Emotion
1
Fernsehwerbung
1
Konsumentenverhalten
1
Markenartikel
1
Marketing management
1
Marketingmanagement
1
Perception
1
Product Placement
1
Product placement
1
Psychology of advertising
1
Social Web
1
Social web
1
Television advertising
1
Wahrnehmung
1
Werbepsychologie
1
advertising
1
children
1
cognitive defenses
1
disclosure
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in-game brand placement
1
mood
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4
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Buijzen, Moniek
Evans, Nathaniel J.
4
Reijmersdal, Eva A. van
4
Terlutter, Ralf
4
Vashisht, Devika
4
An, Soontae
3
Ghosh, Tathagata
3
Hoy, Mariea Grubbs
3
Mau, Gunnar
3
Pelsmacker, Patrick de
3
Rozendaal, Esther
3
Sreejesh, S.
3
Barnes, Stuart
2
Cauberghe, Verolien
2
Cauberghe, Veroline
2
Denegri-Knott, Janice
2
Dens, Nathalie
2
Dwivedi, Yogesh Kumar
2
Eastin, Matthew S.
2
Guo, Xiaolong
2
Guo, Yue
2
Herrewijn, Laura
2
Hsu, Chiu-Ping
2
Hudders, Liselot
2
Hwang, Yongjin
2
Liu, Yong
2
Mai, Enping
2
Molesworth, Mike
2
Nelson, Michelle R.
2
Panic, Katarina
2
Papagiannidis, Savvas
2
Pillai, Sreejesh S.
2
Poels, Karolien
2
Schramm-Klein, Hanna
2
Stammermann, Ludger
2
Steffen, Celina
2
Teng, Ching-I
2
Thomas, Wolfgang
2
Waiguny, Martin K. J.
2
Yang, Jun
2
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International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
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ECONIS (ZBW)
4
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1
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Saved in:
2
Children's responses to advertising in social games
Rozendaal, Esther
;
Slot, Noortje
;
Reijmersdal, Eva A. van
; …
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 142-154
Persistent link: https://www.econbiz.de/10009778537
Saved in:
3
Is children's understanding of nontraditional advertising comparable to their understanding of television advertising?
Owen, Laura J.
;
Lewis, Charlie
;
Auty, Susan
;
Buijzen, Moniek
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10010228560
Saved in:
4
Effects of prominence, involvement, and persuasion knowledge on children's cognitive and affective responses to advergames
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Buijzen, Moniek
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10009490137
Saved in:
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