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~person:"Bulander, Rebecca"
~person:"Olariu, Ioana"
~person:"Verhoef, Peter C."
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Konferenzbeitrag"
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Direct marketing
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Bulander, Rebecca
Olariu, Ioana
Verhoef, Peter C.
Park, Jin Seong
6
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5
Huh, Jisu
5
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5
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4
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Dialogmarketing Perspektiven 2019/2020 : Tagungsband 14. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
Journal of marketing
1
Studies and scientific researches / Economics edition / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau"
1
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ECONIS (ZBW)
6
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1
Do offline and online go hand in hand? : cross-channel and synergy effects of direct mailing and display advertising
Lesscher, Lisan
;
Lobschat, Lara
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 678-697
Persistent link: https://www.econbiz.de/10012939496
Saved in:
2
Personal selling in marketing
Olariu, Ioana
- In:
Studies and scientific researches / Economics edition / …
(
2017
),
pp. 95-101
Persistent link: https://www.econbiz.de/10011810970
Saved in:
3
Methoden des kundenzentrierten Innovationsmanagements als Basis der personalisierten Produkt-/Servicegestaltung
Schoblik, Johanna
;
Kölmel, Bernhard
;
Bulander, Rebecca
; …
- In:
Dialogmarketing Perspektiven 2019/2020 : Tagungsband …
,
(pp. 1-19)
.
2020
Persistent link: https://www.econbiz.de/10012172244
Saved in:
4
Reward redemption effects in a loyalty program when customers choose how much and when to redeem
Dorotic, Matilda
;
Verhoef, Peter C.
;
Fok, Dennis
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 339-355
Persistent link: https://www.econbiz.de/10011280204
Saved in:
5
Dynamic effects of social influence and direct marketing on the adoption of high-technology products
Risselada, Hans
;
Verhoef, Peter C.
;
Bijmolt, Tammo H. A.
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 52-68
Persistent link: https://www.econbiz.de/10010345572
Saved in:
6
The effects of mailing design characteristics on direct mail campaign performance
Feld, Sebastian
;
Frenzen, Heiko
;
Krafft, Manfred
; …
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
2
,
pp. 143-159
Persistent link: https://www.econbiz.de/10009746288
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