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~person:"Bulla, Jan"
~person:"Li, Guo"
~person:"Liu, Mengqi"
~subject:"Distribution channel"
~type_genre:"Aufsatz in Zeitschrift"
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Distribution channel
Direct marketing
2
Direktmarketing
2
Vertriebsweg
2
Catalogues
1
Channel sharing
1
Competition
1
Direct selling diseconomy
1
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Bulla, Jan
Li, Guo
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1
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1
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International journal of production economics
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
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ECONIS (ZBW)
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Catalogue as a tool for reinforcing habits : empirical evidence from a multichannel retailer
Mark, Tanya
;
Bulla, Jan
;
Niraj, Rakesh
;
Bulla, Ingo
; …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 528-541
Persistent link: https://www.econbiz.de/10012152461
Saved in:
2
Online market entry and channel sharing strategy with direct selling diseconomies in the sharing economy era
Li, Guo
;
Zhang, Xuefeng
;
Chiu, Su-Mei
;
Liu, Mengqi
; …
- In:
International journal of production economics
218
(
2019
),
pp. 135-147
Persistent link: https://www.econbiz.de/10012132806
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