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~person:"Burger-Helmchen, Thierry"
~person:"Cauberghe, Verolien"
~person:"Müller-Lietzkow, Jörg"
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14
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14
Advertising effects
3
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Burger-Helmchen, Thierry
Cauberghe, Verolien
Müller-Lietzkow, Jörg
Castronova, Edward
20
Ward, Michael R.
14
Sreejesh, S.
9
Storz, Cornelia
9
Claussen, Jörg
8
Kretschmer, Tobias
8
Cox, Joe
7
Engelstätter, Benjamin
7
Terlutter, Ralf
7
Vashisht, Devika
7
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7
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6
Argentesi, Elena
6
Bell, Mark W.
6
Buccirossi, Paolo
6
Ciari, Lorenzo
6
Duso, Tomaso
6
Dwivedi, Yogesh Kumar
6
Dwyer, Brendan
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Harviainen, J. Tuomas
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Hernandez, Monica D.
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Kolb, Albert
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Oechssler, Joerg
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Pavenkov, Oleg
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Pelsmacker, Patrick de
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Buijzen, Moniek
5
Dürsch, Peter
5
Franses, Philip Hans
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Journal of advertising : official publication of the American Academy of Advertising
2
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
2
Digitale Dämmerung : die Entmaterialisierung der Medienwirtschaft
1
European management journal
1
Interkulturelle Kooperation : wissenschaftliche Jahrestagung der Gesellschaft für Wirtschafts- und Sozialkybernetik vom 6. und 7. Oktober 2005 in Greifswald
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of entrepreneurship education : IJEE
1
Kooperation und Konkurrenz
1
Long range planning : LRP ; international journal of strategic management
1
Perspektiven des lebenslangen Lernens - dynamische Bildungsnetzwerke, Geschäftsmodelle, Trends : [interdisziplinäre Betrachtung mit 22 Expertenbeiträgen ; ausgewählte Expertenbeiträge des Workshops "Perspektiven des Lebenslangen Lernens - Dynamische Bildungsnetzwerke, Geschäftsmodelle, Trends" am 15. und 16. April 2008, Hannover]
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ECONIS (ZBW)
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1
Kreditkarte oder Vertrauen? : institutionenökonomische Überlegungen zu neuen Geschäftsmodellen der Computer- und Videospielindustrie
Müller-Lietzkow, Jörg
- In:
Digitale Dämmerung : die Entmaterialisierung der …
,
(pp. 131-164)
.
2014
Persistent link: https://www.econbiz.de/10010440820
Saved in:
2
Impact of flow on recognition of and attitudes towards in-game brand placements : brand congruence and placement prominence as moderators
Vermeir, Iris
;
Kazakova, Snezhanka
;
Tessitore, Tina
; …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 785-810
Persistent link: https://www.econbiz.de/10010467578
Saved in:
3
Comparing TV ads and advergames targeting children : the impact of persuasion knowledge on behavioral responses
Panic, Katarina
;
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 264-273
Persistent link: https://www.econbiz.de/10009778508
Saved in:
4
Promoting dental care to children using traditional and interactive media following threat appeals
Panic, Katarina
;
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Current insights and future trends : [extended versions …
,
(pp. 331-340)
.
2012
Persistent link: https://www.econbiz.de/10009748088
Saved in:
5
The effect of flow on implicit memory of in-game brand placements
Kazakova, Snezhanka
;
Cauberghe, Verolien
;
Thijs, Dieter
- In:
Current insights and future trends : [extended versions …
,
(pp. 249-259)
.
2012
Persistent link: https://www.econbiz.de/10009748095
Saved in:
6
User communities and social software in the video game industry
Burger-Helmchen, Thierry
;
Cohendet, Patrick
- In:
Long range planning : LRP ; international journal of …
44
(
2011
)
5/6
,
pp. 317-343
Persistent link: https://www.econbiz.de/10009411537
Saved in:
7
Spielerische Vermittlungsformen beim eLearning : wie ein Netzwerk aus Spieleindustrie und Bildungsanbietern durch neue Onlineoptionen kontinuierliche Lernplattformen schaffen kann
Müller-Lietzkow, Jörg
;
Meister, Dorothee M.
- In:
Perspektiven des lebenslangen Lernens - dynamische …
,
(pp. 249-256)
.
2010
Persistent link: https://www.econbiz.de/10003969938
Saved in:
8
Advergames : the impact of brand prominence and game repetition on brand responses
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 5-18
Persistent link: https://www.econbiz.de/10003962667
Saved in:
9
Option chain and change management : a structural equation application
Burger-Helmchen, Thierry
- In:
European management journal
27
(
2009
)
3
,
pp. 176-186
Persistent link: https://www.econbiz.de/10003853278
Saved in:
10
Are users the next entrepreneurs? : a case study of the video game industry
Burger-Helmchen, Thierry
;
Guittard, Claude
- In:
International journal of entrepreneurship education : IJEE
6
(
2008
)
2
,
pp. 57-74
Persistent link: https://www.econbiz.de/10003863271
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