//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Burger-Helmchen, Thierry"
~person:"Cauberghe, Verolien"
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Onlinespiel"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Werbung
Computerspiel
8
Video game
8
Advertising effects
3
Product Placement
3
Product placement
3
Werbewirkung
3
Advertising
2
Brand image
2
Children
2
Innovation management
2
Innovationsmanagement
2
Kinder
2
Markenimage
2
Belgien
1
Belgium
1
Cosmetics
1
Customer integration
1
Entrepreneurship
1
Entrepreneurship approach
1
Fernsehwerbung
1
France
1
Frankreich
1
Interactive media
1
Interaktive Medien
1
Knowledge management
1
Kosmetik
1
Kundenintegration
1
Psychology of advertising
1
Real options analysis
1
Realoptionsansatz
1
Resource-based view
1
Ressourcenorientierter Ansatz
1
Social Web
1
Social web
1
Spielwarenbranche
1
Target group
1
Television advertising
1
Theorie der Unternehmung
1
Theory of the firm
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Burger-Helmchen, Thierry
Cauberghe, Verolien
Buijzen, Moniek
4
Evans, Nathaniel J.
4
Reijmersdal, Eva A. van
4
Terlutter, Ralf
4
Vashisht, Devika
4
An, Soontae
3
Ghosh, Tathagata
3
Hoy, Mariea Grubbs
3
Mau, Gunnar
3
Pelsmacker, Patrick de
3
Rozendaal, Esther
3
Sreejesh, S.
3
Cauberghe, Veroline
2
Dens, Nathalie
2
Dwivedi, Yogesh Kumar
2
Eastin, Matthew S.
2
Herrewijn, Laura
2
Hudders, Liselot
2
Hwang, Yongjin
2
Nelson, Michelle R.
2
Panic, Katarina
2
Pillai, Sreejesh S.
2
Poels, Karolien
2
Schramm-Klein, Hanna
2
Stammermann, Ludger
2
Steffen, Celina
2
Thomas, Wolfgang
2
Waiguny, Martin K. J.
2
Abida, Fatma Choura
1
Aggarwal, Aanchal
1
Ahern, Lee
1
Ahmed, Md. Tanveer
1
Antheunis, Marjolijn L.
1
Arora, Nupur
1
Ashley, Christy
1
Auty, Susan
1
Ballouli, Khalid
1
Bang Nguyen Viet
1
Bang, Hye Jin
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Impact of flow on recognition of and attitudes towards in-game brand placements : brand congruence and placement prominence as moderators
Vermeir, Iris
;
Kazakova, Snezhanka
;
Tessitore, Tina
; …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 785-810
Persistent link: https://www.econbiz.de/10010467578
Saved in:
2
Comparing TV ads and advergames targeting children : the impact of persuasion knowledge on behavioral responses
Panic, Katarina
;
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 264-273
Persistent link: https://www.econbiz.de/10009778508
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->