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~person:"Burkhardt, Achim"
~person:"Leenheer, Jorna"
~subject:"Einzelhandel"
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Einzelhandel
Handelsmarketing
5
Retail marketing
5
Retail trade
4
Beziehungsmarketing
2
Consumer behaviour
2
Handelsmarke
2
Konsumentenverhalten
2
Marke
2
Relationship marketing
2
Store brand
2
2015-2016
1
ALDI SÜD
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Betriebsform
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Brand
1
DIY retail
1
Deutschland
1
Fashion
1
Food trade
1
Germany
1
Heimwerkermarkt
1
Kundenbindungsprogramm
1
Ladenbau
1
Ladengestaltung
1
Lebensmitteleinzelhandel
1
Lebensmittelhandel
1
Loyalty program
1
Markenartikel
1
Marketing management
1
Marketingmanagement
1
Mode
1
Profilierung
1
REWE
1
REWE Markt GmbH
1
Regression analysis
1
Regressionsanalyse
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Retail format
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Store design
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German
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Burkhardt, Achim
Leenheer, Jorna
Schröder, Hendrik
7
Riekhof, Hans-Christian
5
Mantrala, Murali K.
4
Raman, Kalyan
4
Schramm-Klein, Hanna
4
Silberer, Günter
4
Zentes, Joachim
4
Burke, Raymond R.
3
Morschett, Dirk
3
Müller-Hagedorn, Lothar
3
Rudolph, Thomas
3
Swoboda, Bernhard
3
Thies, Anja
3
Verhoef, Peter C.
3
Ahlert, Dieter
2
Arnold, Gunnar
2
Bang, Nguyen
2
Blunck, David Elias
2
Datta, Debraj
2
Datta, Mahua
2
Diller, Hermann
2
Fischer, Lars
2
Gröppel-Klein, Andrea
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Haderlein, Andreas
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Herzog, Maya Esther
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Heydt, Andreas von der
2
Huchzermeier, Arnd
2
Iyer, Ananth V.
2
Krafft, Manfred
2
Krancioch, Stephanie
2
Leven, Wilfried
2
Möhlenbruch, Dirk
2
Naik, Prasad A.
2
Renko, Sanda
2
Schmieder, Ulf-Marten
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Schüssler, Frank
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Zielke, Stephan
2
Alexander, Nicholas
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Hochschule Offenburg
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CentER dissertation series / Center for Economic Research, Tilburg University : CDS
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Journal of retailing and consumer services
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ECONIS (ZBW)
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Markendifferenzierung durch Ladengestaltung - empirische Untersuchung zur Markenzuordnung
Burkhardt, Achim
-
Hochschule Offenburg
-
2018
Persistent link: https://www.econbiz.de/10012003135
Saved in:
2
Which retailers adopt a loyalty program? : an empirical study
Leenheer, Jorna
;
Bijmolt, Tammo H. A.
- In:
Journal of retailing and consumer services
15
(
2008
)
6
,
pp. 429-442
Persistent link: https://www.econbiz.de/10003750750
Saved in:
3
The adoption and effectiveness of loyalty programs in retailing
Leenheer, Jorna
-
2004
Persistent link: https://www.econbiz.de/10002752285
Saved in:
4
Die Betriebstypenmarke im stationären Einzelhandel
Burkhardt, Achim
-
1997
Persistent link: https://www.econbiz.de/10000991442
Saved in:
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