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~person:"Burmann, Christoph"
~person:"Dessart, Laurence"
~subject:"Brand management"
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Brand management
Social Web
20
Social web
20
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13
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10
Internet marketing
9
Consumer behaviour
6
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6
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5
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Burmann, Christoph
Dessart, Laurence
Loureiro, Sandra Maria Correia
11
Cova, Bernard
10
Gázquez-Abad, Juan Carlos
10
Martínez-López, Francisco J.
9
Rita, Paulo
9
Veloutsou, Cleopatra
9
Hajli, Nick
8
Kunkel, Thilo
8
Hollebeek, Linda D.
7
Kucharska, Wioleta
7
Filieri, Raffaele
6
Füller, Johann
6
Haverila, Kai
6
McLaughlin, Caitlin
6
Ranfagni, Silvia
6
Theobald, Elke
6
Bang, Nguyen
5
Bernritter, Stefan F.
5
Bilro, Ricardo Godinho
5
Harrigan, Paul
5
Johnen, Marius
5
Karjaluoto, Heikki
5
Ko, Eunju
5
Kumar, Jitender
5
Kumar, Vikas
5
Mathur, Manisha
5
Melewar, T. C.
5
Ozuem, Wilson
5
Popp, Bastian
5
Rahman, Zillur
5
Rowley, Jennifer
5
Schivinski, Bruno
5
Smit, Edith G.
5
Sohail, M. Sadiq
5
Brandão, Amélia Maria Pinto da Cunha
4
Bredikhina, Nataliya
4
Bruhn, Manfred
4
Carlson, Jamie
4
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Innovatives Markenmanagement
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2
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Social Web im Tourismus : Strategien - Konzepte - Einsatzfelder
2
The journal of brand management : an international journal
2
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
Engaging consumers through branded entertainment and convergent media
1
Journal of marketing management : MM
1
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
1
The journal of product & brand management
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ECONIS (ZBW)
13
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1
Intensity of collective consumption practices in brand communities : the case of crossfit
Dessart, Laurence
;
Bressolles, Grégory
- In:
The journal of brand management : an international journal
30
(
2023
)
3
,
pp. 227-244
Persistent link: https://www.econbiz.de/10014326916
Saved in:
2
Erfolgswirkungen von Social Media in der B2B-Markenführung
Burmann, Christoph
;
Reuschel, Sven
-
2017
Persistent link: https://www.econbiz.de/10011772453
Saved in:
3
Digital ecosystem and consumer engagement : a socio-technical perspective
Morgan-Thomas, Anna
;
Dessart, Laurence
;
Veloutsou, Cleopatra
- In:
Journal of business research : JBR
121
(
2020
),
pp. 713-723
Persistent link: https://www.econbiz.de/10012417389
Saved in:
4
How stories generate consumer engagement : an exploratory study
Dessart, Laurence
;
Pitardi, Valentina
- In:
Journal of business research : JBR
104
(
2019
),
pp. 183-195
Persistent link: https://www.econbiz.de/10012104955
Saved in:
5
Capturing consumer engagement: duality, dimensionality and measurement
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 399-426
Persistent link: https://www.econbiz.de/10011483096
Saved in:
6
Trialogische Markenführung im Business-to-Business : der Einfluss von Social Media auf die identitätsbasierte Markenführung
Maier, Florian
-
2016
Persistent link: https://www.econbiz.de/10011407293
Saved in:
7
Brand page attachment : an empirical study on Facebook users' attachment to brand pages
Kleine-Kalmer, Barbara
-
2016
Persistent link: https://www.econbiz.de/10011407584
Saved in:
8
The role of online social interaction in the recommendation of a brand community
Veloutsou, Cleopatra
;
Dessart, Laurence
;
Arvaniti, …
- In:
Engaging consumers through branded entertainment and …
,
(pp. 89-109)
.
2015
Persistent link: https://www.econbiz.de/10011389550
Saved in:
9
Consumer engagement in online brand communities : a social media perspective
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10010514490
Saved in:
10
Erfolgsfaktoren der Markenführung im Zeitalter sozialer Medien
Burmann, Christoph
;
Hemmann, Frank
- In:
Das Internet der Zukunft : bewährte Erfolgstreiber und …
,
(pp. 151-178)
.
2011
Persistent link: https://www.econbiz.de/10009241334
Saved in:
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