//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Burmann, Christoph"
~person:"Dwivedi, Yogesh Kumar"
~subject:"Social Web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Management"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Social Web
Markenführung
126
Brand management
125
Markenimage
75
Brand image
62
Deutschland
47
Germany
46
Markenpolitik
44
Theorie
44
Theory
44
Marketingmanagement
32
Marketing management
30
Strategisches Management
30
Consumer behaviour
27
Konsumentenverhalten
27
Beziehungsmarketing
26
Brand
26
Markenartikel
26
Relationship marketing
25
Marketing
22
Strategic management
22
Lieferkette
21
Supply chain
21
Social web
18
Online-Marketing
15
Internet marketing
13
Management
13
Firm value
12
Unternehmenswert
12
Erfolgsfaktor
11
Success factor
11
Bibliometrics
10
Bibliometrie
10
Flexibility
10
Flexibilität
10
Advertising effects
9
Knowledge management
9
Werbewirkung
9
Wissensmanagement
9
Artificial intelligence
8
more ...
less ...
Online availability
All
Undetermined
11
Free
3
Type of publication
All
Article
14
Book / Working Paper
4
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Aufsatz im Buch
4
Book section
4
Arbeitspapier
2
Graue Literatur
2
Hochschulschrift
2
Non-commercial literature
2
Thesis
2
Working Paper
2
more ...
less ...
Language
All
English
12
German
6
Author
All
Burmann, Christoph
Dwivedi, Yogesh Kumar
Füller, Johann
17
Agnihotri, Raj
16
Loureiro, Sandra Maria Correia
16
Harrigan, Paul
14
Ozuem, Wilson
14
Haenlein, Michael
13
Hajli, Nick
13
Brem, Alexander
12
Bruhn, Manfred
12
Martínez-López, Francisco J.
12
Bretschneider, Ulrich
11
Rita, Paulo
11
Cova, Bernard
10
Filieri, Raffaele
10
Gázquez-Abad, Juan Carlos
10
Hollebeek, Linda D.
10
Itani, Omar S.
10
Möslein, Kathrin
10
Rui, Huaxia
10
Ahuja, Vandana
9
Bilgram, Volker
9
Hadwich, Karsten
9
Herstatt, Cornelius
9
Leimeister, Jan Marco
9
Majchrzak, Ann
9
Veloutsou, Cleopatra
9
Faraj, Samer
8
Karjaluoto, Heikki
8
Ko, Eunju
8
Kunkel, Thilo
8
Leonardi, Paul M.
8
Qiu, Liangfei
8
Rana, Nripendra P.
8
Skiera, Bernd
8
Tochtermann, Klaus
8
Vrontis, Demetris
8
Adeola, Ogechi
7
Bang, Nguyen
7
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
2
Published in...
All
Asia Pacific journal of marketing and logistics
2
Innovatives Markenmanagement
2
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
2
Research
2
Social Web im Tourismus : Strategien - Konzepte - Einsatzfelder
2
Application of operations research (OR) in disaster relief operations (DRO), part I and part II
1
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of physical distribution and logistics management
1
International journal of production economics
1
Journal of consumer behaviour
1
Journal of retailing and consumer services
1
Technological forecasting & social change : an international journal
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
more ...
less ...
Source
All
ECONIS (ZBW)
18
Showing
1
-
10
of
18
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How did online misinformation impact stockouts in the e-commerce supply chain during COVID-19 : a mixed methods study
Sarraf, Shagun
;
Kushwaha, Amit Kumar
;
Kar, Arpan Kumar
; …
- In:
International journal of production economics
267
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460464
Saved in:
2
Impact of fake news on firm performance during COVID-19 : an assessment of moderated serial mediation using PLS-SEM
Khan, Eijaz Ahmed
;
Chowdhury, Md Maruf Hossan
;
Hossain, …
- In:
International journal of physical distribution and …
53
(
2023
)
7/8
,
pp. 838-859
Persistent link: https://www.econbiz.de/10014331844
Saved in:
3
Metaverse in marketing and logistics : the state of the art and the path forward
Tan, Garry Wei-Han
;
Eugene Cheng-xi Aw
;
Cham Tat Huei
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2932-2946
Persistent link: https://www.econbiz.de/10014486550
Saved in:
4
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
5
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
6
Effectiveness of B2B social media marketing : the effect of message source and message content on social media engagement
Balaji, M. S.
;
Behl, Abhishek
;
Jain, Kokil
;
Baabdullah, …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 243-257
Persistent link: https://www.econbiz.de/10014433601
Saved in:
7
Editorial introduction to the special issue: Social customer journey : behavioural and social implications of a digitally disruptive environment
Akram, Muhammad Shakaib
;
Dwivedi, Yogesh Kumar
; …
- In:
Technological forecasting & social change : an …
185
(
2022
),
pp. 1-4
Persistent link: https://www.econbiz.de/10014239865
Saved in:
8
Brands are calling your AVATAR in Metaverse : a study to explore XR-based gamification marketing activities & consumer-based brand equity in virtual world
Arya, Vikas
;
Sambyal, Rachita
;
Sharma, Anshuman
; …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 556-585
Persistent link: https://www.econbiz.de/10014507379
Saved in:
9
The effect of telepresence, social presence and involvement on consumer brand engagement : an empirical study of non-profit organizations
Algharabat, Raed
;
Rana, Nripendra P.
;
Dwivedi, Yogesh Kumar
- In:
Journal of retailing and consumer services
40
(
2018
),
pp. 139-149
Persistent link: https://www.econbiz.de/10011801885
Saved in:
10
Event classification and location prediction from tweets during disasters
Singh, Jyoti Prakash
;
Dwivedi, Yogesh Kumar
;
Rana, …
- In:
Application of operations research (OR) in disaster …
,
(pp. 737-757)
.
2019
Persistent link: https://www.econbiz.de/10012139536
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->