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~person:"Burmann, Christoph"
~person:"Heckman, James J."
~type_genre:"Hochschulschrift"
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Markenpolitik
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Corporate Social Responsibility aus Nachfragersicht : eine Analyse der Wirkungen des CSR-Images auf den Erfolg der Markenführung
Hanisch, Stephan
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2017
Persistent link: https://www.econbiz.de/10011595323
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Location-based Advertising im Kontext von Big Data : Determinanten der Konsumentenakzeptanz
Warwitz, Claudius
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2016
Persistent link: https://www.econbiz.de/10011459873
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3
Internal City Branding : ein empirisch validiertes Modell zur internen, identitätsbasierten Markenführung von Städten
Rößler, Ayla
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2019
Persistent link: https://www.econbiz.de/10011955708
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Re-modeling the brand purchase funnel : conceptualization and empirical application
Dierks, Alexander
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2017
Persistent link: https://www.econbiz.de/10011632772
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5
Innengerichtete Markenführung in Unternehmen mit mehreren Marken : Wirkungen und Determinanten multipler Brand Commitments
Jentschke, Mirjam
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2016
Persistent link: https://www.econbiz.de/10011422775
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6
Brand page attachment : an empirical study on Facebook users' attachment to brand pages
Kleine-Kalmer, Barbara
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2016
Persistent link: https://www.econbiz.de/10011407584
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7
Markenerosion : eine systemtheoretische Ursache-Wirkungs-Analyse
Lodde, Adele Patricia
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2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008662769
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8
Three essays on the supply of labor and the demand for goods
Heckman, James J.
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1971
Persistent link: https://www.econbiz.de/10003569779
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