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~person:"Burmann, Christoph"
~subject:"Relationship marketing"
~subject:"Social Web"
~subject:"Strategisches Management"
~type_genre:"Thesis"
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Location-based Advertising im Kontext von Big Data : Determinanten der Konsumentenakzeptanz
Warwitz, Claudius
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2016
Persistent link: https://www.econbiz.de/10011459873
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2
Trialogische Markenführung im Business-to-Business : der Einfluss von Social Media auf die identitätsbasierte Markenführung
Maier, Florian
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2016
Persistent link: https://www.econbiz.de/10011407293
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3
Brand page attachment : an empirical study on Facebook users' attachment to brand pages
Kleine-Kalmer, Barbara
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2016
Persistent link: https://www.econbiz.de/10011407584
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4
Strategische Flexibilität und Strategiewechsel als Determinanten des Unternehmenswertes
Burmann, Christoph
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2002
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1. Aufl.
Persistent link: https://www.econbiz.de/10001658277
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