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~person:"Burmann, Christoph"
~subject:"Verbraucherverhalten"
~type:"book"
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Verbraucherverhalten
Markenführung
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39
Deutschland
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Unternehmen
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Brand architecture
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Corporate Social Responsibility
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Markenarchitektur
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Marketing theory
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Marketingtheorie
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Burmann, Christoph
Swoboda, Bernhard
11
Foscht, Thomas
9
Huber, Frank
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Raab, Gerhard
9
Gernsheimer, Oliver
8
Schindler, Maik
8
Büttner, Miriam
7
Olson, Jerry C.
7
Peter, Jerome Paul
7
Kreutzer, Ralf T.
6
Land, Karl-Heinz
6
Meyer, Frederik
5
Schramm-Klein, Hanna
5
Vollhardt, Kai
5
Zaugg, Alexandra Daniela
5
Balderjahn, Ingo
4
Bogner, Thomas
4
Brunner, Nicole
4
Derval, Diana
4
Hawkins, Del I.
4
Lodde, Adele Patricia
4
Naß, Stephan
4
Regier, Stefanie
4
Wiedmann, Klaus-Peter
4
Bazil, Vazrik
3
Becker-Leifhold, Carolin
3
Bierwirth, Andreas
3
Diehl, Sandra
3
Fantapié Altobelli, Claudia
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Freyberg, Axel
3
Geigenmüller, Anja
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Haber, Tobias E.
3
Hehenberger, Christian
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Herstatt, Cornelius
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Heuer, Mark
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Hill, Ronald Paul
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Horx, Matthias
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Johnsen, Julia
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ECONIS (ZBW)
6
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Marketing : Grundlagen marktorientierter Unternehmensführung Konzepte – Instrumente – Praxisbeispiele
Meffert, Heribert
;
Burmann, Christoph
;
Kirchgeorg, Manfred
-
2024
-
14., überarbeitete und erweiterte Auflage
Graduate School of
Management
. Prof. Dr. Maik Eisenbeiß ist Wissenschaftlicher Direktor des markstones Institute of Marketing …
Persistent link: https://www.econbiz.de/10014442227
Saved in:
2
Location-based Advertising im Kontext von Big Data : Determinanten der Konsumentenakzeptanz
Warwitz, Claudius
-
2016
Persistent link: https://www.econbiz.de/10011459873
Saved in:
3
Re-modeling the brand purchase funnel : conceptualization and empirical application
Dierks, Alexander
-
2017
Persistent link: https://www.econbiz.de/10011632772
Saved in:
4
Corporate Social Responsibility aus Nachfragersicht : eine Analyse der Wirkungen des CSR-Images auf den Erfolg der Markenführung
Hanisch, Stephan
-
2017
Persistent link: https://www.econbiz.de/10011595323
Saved in:
5
Brand page attachment : an empirical study on Facebook users' attachment to brand pages
Kleine-Kalmer, Barbara
-
2016
Persistent link: https://www.econbiz.de/10011407584
Saved in:
6
Markenerosion : eine systemtheoretische Ursache-Wirkungs-Analyse
Lodde, Adele Patricia
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008662769
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