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~person:"Burt, Steven"
~person:"Czellar, Sandor"
~source:"econis"
~subject:"Brand management"
~type_genre:"Reprint"
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International marketing ; Vol. 2
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Marketing-mix strategies - product strategy and promotion strategy
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ECONIS (ZBW)
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Consumer attitude toward brand extensions : an integrative model and research propositions
Czellar, Sandor
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2009
Persistent link: https://www.econbiz.de/10003836114
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Brands without boundaries : the internationalisation of the designer retailer's brand
Moore, Christopher M.
;
Fernie, John
;
Burt, Steven
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2008
Persistent link: https://www.econbiz.de/10003656314
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