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~person:"Buscher, Udo"
~subject:"Einzelhandel"
~subject:"Pricing"
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Einzelhandel
Pricing
Duopol
3
Duopoly
3
Game theory
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Marketing cooperation
3
Marketingkooperation
3
Preismanagement
3
Pricing strategy
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Retail trade
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Spieltheorie
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Lieferantenmanagement
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Lieferkette
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Supplier relationship management
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Supply chain
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Advertising
1
Cooperative advertising
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Distribution channel
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Manufacturer-retailer supply chain
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Retail competition
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Vertriebsweg
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Buscher, Udo
Aust, Gerhard
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Chutani, Anshuman
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Sanktjohanser, Josef
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Dresdner Beiträge zur Betriebswirtschaftslehre
2
Central European journal of operations research : CEJOR ; official journal of the Austrian, Croatian, Czech, Hungarian, Slovakian and Slovenian OR Societies
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ECONIS (ZBW)
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Game theoretic analysis of pricing and vertical cooperative advertising of a retailer-duopoly with a common manufacturer
Aust, Gerhard
;
Buscher, Udo
- In:
Central European journal of operations research : CEJOR …
24
(
2016
)
1
,
pp. 127-147
Persistent link: https://www.econbiz.de/10011665769
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2
Vertical cooperative advertising in a retailer duopoly
Aust, Gerhard
;
Buscher, Udo
-
2013
Persistent link: https://www.econbiz.de/10010239536
Saved in:
3
Game theoretic analysis of pricing and vertical cooperative advertising of a retailer-duopoly with a common manufacturer
Aust, Gerhard
;
Buscher, Udo
-
2013
Persistent link: https://www.econbiz.de/10010239540
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