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~person:"Calabuig Moreno, Ferran"
~person:"Cobbs, Joe"
~source:"econis"
~subject:"Brand image"
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Calabuig Moreno, Ferran
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Heere, Bob
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Engaging consumers through branded entertainment and convergent media
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International journal of advertising : the quarterly review of marketing communications
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Technological forecasting & social change : an international journal
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1
How can the management of fitness centres be improved through corporate image and brand image?
Alguacil, M.
;
García-Fernández, J.
;
Calabuig Moreno, …
- In:
Economic research
35
(
2022
)
1,3
,
pp. 3378-3396
Persistent link: https://www.econbiz.de/10014383647
Saved in:
2
The role of the brand in perceived service performance : moderating effects and configurational approach in professional football
Calabuig Moreno, Ferran
;
Prado-Gascó, Vicente
; …
- In:
Technological forecasting & social change : an …
165
(
2021
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012671852
Saved in:
3
Influence of the virtual brand community in sports sponsorship
Dos Santos, Manuel Alsono
;
Calabuig Moreno, Ferran
; …
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1091-1097
Persistent link: https://www.econbiz.de/10011627279
Saved in:
4
Brand perception and its relation to perceived performance of a public sports service
Alguacil Jiménez, Mario
;
Calabuig Moreno, Ferran
; …
- In:
Engaging consumers through branded entertainment and …
,
(pp. 202-220)
.
2015
Persistent link: https://www.econbiz.de/10011389619
Saved in:
5
Managing a sponsored brand : the importance of sponsorship portfolio congruence
Groza, Mark D.
;
Cobbs, Joe
;
Schaefers, Tobias
- In:
International journal of advertising : the quarterly …
31
(
2012
)
1
,
pp. 63-84
Persistent link: https://www.econbiz.de/10009510694
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